Sr. Direct Marketing Manager

Primary Responsibilities

• Lead the content strategy for 1:1 direct marketing channels (email, SMS, direct mail), defining channel objectives, content frameworks, audience engagement approaches, and personalization strategies aligned to business goals.
• Establish governance and standards for content components, modular content architecture, taxonomy, accessibility, version control, and approval processes to ensure scalability and consistency across campaigns.
• Develop campaign and journey strategies by defining audience segmentation approaches, personalization frameworks, testing roadmaps, and channel optimization opportunities in partnership with campaign execution teams.
• Drive the strategic adoption of AI-enabled marketing capabilities, identifying opportunities to improve content effectiveness, personalization, productivity, and customer experience while ensuring compliance and brand integrity.
• Own the testing and optimization strategy across direct marketing channels, prioritizing experimentation, defining success metrics, interpreting results, and translating insights into actionable recommendations and best practices.
• Analyze channel performance and customer engagement trends, providing strategic insights and recommendations to improve acquisition, retention, conversion, and overall campaign effectiveness.
• Serve as the strategic liaison with Compliance, Legal, Privacy, and Risk partners, ensuring marketing strategies align with HIPAA, TCPA, ADA, and internal governance requirements while enabling business growth and innovation.
• Influence the direct marketing roadmap, identifying opportunities to enhance customer lifecycle communications, retention programs, personalization capabilities, and channel effectiveness through data-driven decision making.
• Partner with cross-functional stakeholders across Marketing, Analytics, Product, Customer Experience, and Technology teams to shape audience strategies, customer journeys, and long-term engagement initiatives.

Qualifications

• 5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.
• Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
• Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
• Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
• Clear communicator and collaborative partner with creative, analytics, and product teams.
• Bachelor's degree in marketing, communications, or related field.
• Amenable to working night shift (8PM - 5AM Manila time)