Company Description
Outsourced.ph is a leading Philippines outsourcing company providing dedicated remote staff and offshore staffing services. We specialise in providing staff of the highest quality who will continue to exceed your expectations and provide benchmark offshore solutions to your business. With Outsourced you can scale your organisation quickly, easily and cost effectively with dedicated remote staff based in our modern offices in Manila.
Job Description:
We are looking for a Digital Marketing Expert with a hands-on approach and a growth hacking mindset. This role requires not only strategic insight but also a willingness to dive into the details of managing and executing digital advertising campaigns, leveraging web analytics, and optimizing ad targeting. The ideal candidate will possess a keen understanding of lead attribution across the buyer's journey and be highly self-motivated to contribute significantly to our growth in a competitive tech market.
Key Responsibilities:
- Hands-on management and execution of digital advertising campaigns, focusing on lead generation and ROI optimization.
- Manage advertising campaigns across our key channels: LinkedIn, Google Ads and Facebook
- Conduct A/B testing to improve campaign performance.
- Utilize web analytics, Google Tag Manager and other tools to track and analyze campaign performance, attributions and customer touchpoint journey.
- Implement SEO best practices to enhance search engine rankings.
- Expertly manage HubSpot workflows, lists, forms, pages and marketing tools.
- Allocate and manage digital advertising budgets effectively.
- Analyze lead attribution across the buyer's journey to inform marketing strategies.
- Stay informed about current digital marketing trends and technologies.
Qualifications/Experience:
- Bachelor's degree in marketing, communications, or related field preferred.
- 5+ years of hands-on experience in B2B digital marketing, with expertise in digital advertising, LinkedIn Ads, Google Ads, SEO and Hubspot
- Demonstrated ability in data-driven marketing, A/B testing, and web analytics.
- Strong analytical skills, proficient in tools like Google Analytics and Google Tag Manager.
- Excellent communication and collaboration skills.
- B2B marketing experience in the software or technology industry.
- Very strong understanding of ad asset and copy optimization for various channels and audiences.
- Very strong understanding of best-practice retargeting practices, conversion attribution and customer touchpoint journey analysis.
- Very strong English communication skills.
Preferred Skills:
- Certifications in Google Ads, Facebook Blueprint, LinkedIn Advertising, HubSpot.
- Self-motivated with a results-oriented and growth hacking approach.
