As a Data Analyst (Online Marketing), your job is to help define and implement measurement strategies that align with the company's marketing and business objectives. You will analyze and interpret CRO, SEO, and PPC trends and produce actionable insights based on available data.
Your responsibilities will include:
- providing reports and performance data on conversion, SEO, PPC, and other marketing initiatives
- helping determine metrics for measuring campaigns and projects
- analyzing performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement
- analyzing user behavior, conversion data, and customer journeys
- analyzing LM's intake funnels, landing pages and A/B, split, or multivariate tests, and provide insights and recommendations
- building presentations that visualize data to tell the story and define the insights
Requirements
- knowledgeable in CRO, SEO, PPC, and other Marketing concepts
- proficient in using Google Analytics and Looker
- proficient in big picture data analysis, focusing on data that accurately measures actionable results, versus purely measuring meaningless activity
- familiarity with A/B and multivariate testing best practices
