Senior Brand Marketing Manager
Location: Paranaque, Philippines
Employment Type: Full-time
About the Role:
We are looking for a dynamic and strategic Senior Brand Marketing Manager to lead the development and execution of brand strategies that strengthen brand equity, drive consumer engagement, and contribute to overall business growth.
The ideal candidate is a commercially minded marketing professional with strong experience in brand management, integrated marketing campaigns, consumer insights, digital marketing, and cross-functional leadership. This role will work closely with internal teams and external partners to bring impactful brand initiatives to life.
Key Responsibilities:
- Develop and execute comprehensive brand strategies aligned with overall business objectives and growth priorities.
- Lead end-to-end integrated marketing campaigns across digital, social media, traditional, experiential, and in-store channels.
- Manage annual brand plans, marketing calendars, promotional programs, product launches, and key brand initiatives.
- Conduct market research, competitive analysis, and consumer insights to identify opportunities for brand growth.
- Translate consumer and market insights into innovative campaigns, activations, and brand experiences.
- Work closely with Operations, Sales, Product Development, Commercial, and other cross-functional teams to ensure effective execution of marketing initiatives.
- Lead relationships with creative, media, digital, PR, and other external agencies and partners.
- Develop and manage marketing budgets, ensuring effective allocation of resources and strong return on investment.
- Monitor and analyze campaign performance, brand health, consumer engagement, and other key marketing metrics.
- Identify opportunities to improve brand awareness, customer acquisition, retention, and overall commercial performance.
- Ensure consistent brand positioning, messaging, and visual identity across all customer touchpoints.
- Lead, coach, and develop members of the marketing team to drive strong performance and execution.
- Stay updated on industry trends, consumer behavior, emerging platforms, and innovative marketing practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of progressive experience in Brand Marketing, preferably with experience in a Senior Marketing or Brand Management role.
- Experience in QSR, FMCG, retail, hospitality, consumer, or other fast-paced industries is highly preferred.
- Strong experience in developing and executing integrated marketing campaigns.
- Solid understanding of consumer insights, brand strategy, digital marketing, and marketing analytics.
- Demonstrated experience in managing marketing budgets and external agencies.
- Strong commercial and analytical mindset with the ability to connect marketing initiatives to business results.
- Excellent project management, communication, presentation, and stakeholder management skills.
- Strong leadership skills with the ability to influence and collaborate across different functions.
- Highly creative, strategic, and results-oriented.
What We're Looking For:
We're looking for someone who can think strategically, execute effectively, and connect brand initiatives to measurable business outcomes. The successful candidate should be comfortable working in a fast-paced environment, managing multiple priorities, and turning consumer insights into meaningful marketing strategies.
If you are passionate about building strong brands, creating impactful customer experiences, and driving business growth, we'd love to hear from you.
