Sports Livestream and Marketing Campaign Lead

Job setup: Full Time, Onsite, BGC

Job Summary

We are looking for a highly organized and results-driven Sports Livestream and Marketing Campaign Lead to oversee campaign, community, and livestream operations.

This role will be responsible for driving end-to-end campaign execution, managing operational teams, coordinating with internal and external stakeholders, monitoring performance, and continuously improving processes to achieve business objectives.

Key Responsibilities

• Lead the end-to-end planning, execution, optimization, and reporting of marketing campaigns, community initiatives, livestream activities, and special projects.

• Take ownership of campaign strategy and execution, ensuring campaigns are delivered on time, within scope, and against defined KPIs.

• Manage and provide direction to the Livestream Operations, Streamer Management, and Community teams.

• Coordinate with internal departments, external agencies, KOLs, partners, and other stakeholders to execute campaigns and special projects effectively.

• Support basic marketing and branding activities, including campaign materials, brand initiatives, and promotional activities.

• Monitor campaign and operational KPIs, analyze performance data, and identify opportunities for improvement.

• Develop and maintain SOPs, workflows, and operational processes to improve efficiency and execution quality.

• Optimize day-to-day operations, team workflows, and cross-functional collaboration.

• Manage daily operational administration and ensure smooth execution of ongoing activities.

• Identify operational challenges and implement practical solutions to improve team performance and business results.

Job Requirements

• Working experience in iGaming/Sportsbook is a must

• 3–5 years of experience in campaign management, community operations, livestream operations, digital marketing, or a related field.

• Proven experience in campaign planning and execution, preferably managing campaigns from concept development through post-campaign reporting and optimization.

• Experience managing teams and coordinating cross-functional projects.

• Strong project management, organizational, analytical, communication, and leadership skills.

• Familiarity with community platforms, livestream operations, digital campaigns, and campaign performance tracking.

• Ability to manage multiple projects simultaneously in a fast-paced and dynamic environment.

• Strong ownership, attention to detail, and a hands-on approach to problem-solving.