We are looking for an experienced Social Media Manager & Content Editor to take full ownership of our social media presence and drive measurable audience growth. This role combines hands-on video editing with content strategy, scheduled posting, community engagement, proactive outreach, and paid promotion across Instagram, Facebook, TikTok, and LinkedIn. We are seeking someone who has already grown accounts successfully and can show proven results — not someone still learning the ropes.
Key Responsibilities:
- Edit raw video footage into polished short-form content (Reels, Stories, TikToks) aligned with our established style and brand parameters
- Build and maintain a content calendar covering consistent posting at least 4-5 days per week
- Publish content across Instagram, Facebook, TikTok, and LinkedIn, including caption writing and hashtag strategy
- Develop and present a clear social media marketing plan with growth targets and platform-specific tactics
- Research and monitor competitor accounts in the real estate space, tracking content formats, hooks, posting frequency, and what drives engagement for them
- Compile competitor findings into regular summaries with actionable recommendations we can apply to our own content
- Run proactive outreach across social platforms — engaging target audiences, local community accounts, and potential collaboration or referral partners
- Identify and reach out to relevant creators, local businesses, and industry accounts for cross-promotion opportunities
- Manage community engagement, responding to comments and direct messages promptly
- Set up and manage automation tools that trigger DMs or follow-ups based on comment activity
- Plan, launch, and manage paid post boosting and social media ad campaigns
- Expand presence onto platforms where we currently have little or no activity
- Track performance metrics and report on follower growth, reach, outreach results, and lead generation
- Recommend content ideas, formats, and posting strategies based on platform algorithms and current trends
Mandatory Skills:
- Proven track record of growing social media accounts, with a portfolio showing specific pages managed and results achieved
- Strong video editing skills for short-form content (CapCut, Premiere Pro, Final Cut, or similar)
- Hands-on experience managing Instagram, Facebook, TikTok, and LinkedIn business accounts
- Experience conducting competitor and market research, and translating findings into content decisions
- Comfortable with proactive outreach and direct messaging to build connections and partnerships
- Experience creating and managing content calendars and scheduling tools
- Working knowledge of paid social advertising and post boosting
- Ability to build a social media strategy independently and present it clearly
- Strong copywriting skills for captions, social posts, and outreach messages
- Reliable, detail-oriented, and able to work independently with minimal supervision
- Strong communication skills in written and spoken English
Preferred Skills:
- Experience with real estate, property, or lifestyle content
- Familiarity with real estate social media trends, agent branding, and property content formats
- Experience building outreach or partnership lists and tracking them in a spreadsheet or CRM
- Familiarity with DM automation tools (ManyChat or similar) and AI-assisted engagement workflows
- Graphic design skills using Canva, Photoshop, or similar tools
- Experience generating leads or inquiries directly through social media
- Ability to manage multiple platforms and projects simultaneously
- Interest in growing into a broader role covering client communication and scheduling
Why Join Us:
This is a chance to take real ownership of a growing brand's social presence and see your strategy translate directly into results. You will work closely with a hands-on business owner who values expertise, welcomes your recommendations, and is willing to invest in the right person. As the audience grows, so does the opportunity to expand your role and responsibilities.
