Social Media & TikTok Content Creator (Part-Time)

Job Title: Social Media & TikTok Content Creator (Part-Time)

Brand: Karegar

Location: Remote (Australia-based preferred or aligned with AEST)

Role Type: Part-time (10-14 hours per week)

About Karegar

Karegar is Australia's first multi-designer South Asian fashion store, founded by Manavian industry expert with a master's degree in fashion & textiles and over 15 years of experience working with Indian textiles and contemporary Australian high fashion labels. Karegar celebrates the authentic craftsmanship, cultural richness, and timeless artistry of South Asian fashion. The brand is committed to inspiring clients, educating the community, and offering a luxurious yet accessible wardrobe experience through handpicked designs curated from talented designers across South Asia. If you love fashion, culture, and working in a beautifully curated boutique environment, this role is perfect for you

The Role

We are looking for a creative and data-driven Social Media Manager to elevate our digital presence. You will be responsible for telling the story of our craftsmanship through high-end visuals, managing a consistent content engine, and driving growth through performance marketing.

Key Responsibilities

• Content Creation & Strategy: Conceptualize and execute a social media calendar that aligns with our brand's luxury aesthetic and product launches.
• High-End Video Production: Create polished, high-quality Reels and TikTok. You must be able to turn raw footage into sophisticated, aspirational content that resonates with a luxury audience.
• Platform Growth: Manage our Instagram and TikTok accounts with a primary goal of increasing organic following and community engagement.
• Performance Marketing: Set up, monitor, and optimize paid ad campaigns across Meta (Instagram/Facebook) and TikTok to drive conversions and brand awareness.
• Trend Execution: Stay ahead of South Asian fashion trends and social media shifts to keep Karegar relevant and first-to-market with creative ideas.

Requirements & Qualifications

• The Eye: A strong portfolio showing experience with high-end, luxury, or fashion brands.
• CapCut Mastery: Expert-level video editing skills (specifically in CapCut) to create seamless, engaging short-form video content.
• Paid Media Experience: Proven track record in performance marketing and managing paid social budgets effectively.
• Organizational Skills: Experience managing a content calendar and meeting deadlines without constant supervision.
• Cultural Alignment: An appreciation for or understanding of South Asian fashion and craftsmanship is highly preferred.