Social Media Specialist

Job Description

Key Responsibilities

1). Brand Engagement

• Curates compelling content that adheres to our brand's voice and design standards, including developing creative assets for Facebook ad campaigns, Google, LinkedIn, etc.
• Stay informed about industry trends and competitor activities to identify opportunities for growth.
• Develops and implement social media strategies to promote Australian Power Tools
• Manages social media advertising campaigns to reach target audiences effectively.

2). Stakeholder and Team Collaboration

• Participates in the planning and execution of marketing campaigns, coordinating closely with marketing managers, product managers, and other stakeholders to ensure campaigns are aligned with business objectives.
• Collaborates with graphic designers and social teams to create visually appealing content for various social media platforms.

3). Data Analysis and Reporting

• Monitors and analyzes social media presence, including both paid and organic efforts to track engagement and optimize strategies.
• Conducts competitor analysis and analyzing company lead acquisition data to contribute to overall strategy.
• Prepares analytics (based on clients strategy) and performance reports, providing insights and recommendations for campaign improvement and testing.

Qualifications

• Graduate of bachelor's degree in marketing, business, journalism, or public relations is commonly required.
• At least 1yearof experience in social media management, marketing, or public relations.
• Excellent English communication skills (verbal and writing)
• Can start asap

Additional Information

Kindly attach your resume in your application. Only shortlisted candidates will be contacted via email only.