Key Responsibilities
- Conduct high-volume outbound cold calling campaigns to generate qualified leads and schedule appointments for the sales team.
- Execute multi-channel outreach through phone calls, email follow-ups, and LinkedIn messaging to engage prospective clients and decision-makers.
- Identify, qualify, and nurture leads based on client-defined criteria before scheduling meetings.
- Build rapport with prospects, uncover business needs, and effectively communicate the client's products or services.
- Schedule qualified appointments and maintain accurate calendars for the sales team.
- Record all outreach activities, prospect interactions, and follow-ups within the CRM system.
- Consistently follow up with prospects to maximize conversion rates and maintain an active sales pipeline.
- Meet or exceed daily, weekly, and monthly KPIs for outbound calls, appointments booked, and qualified opportunities.
- Prepare regular activity and performance reports with actionable insights and recommendations for campaign improvement.
Qualifications
- Proven experience as a Social Media Specialist, Social Media Manager, Digital Marketing Specialist, or similar role.
- Experience managing business social media accounts across multiple platforms.
- Proven experience with AI integration in social media marketing, including the use of AI tools to support content creation, campaign management, audience analysis, and workflow automation.
- Familiarity with social media management platforms such as Meta Business Suite, Hootsuite, Buffer, Later, Sprout Social, or similar tools.
- Strong understanding of social media best practices, content strategy, audience engagement, and performance analytics.
- Excellent written and verbal English communication skills.
- Creative, detail-oriented, and able to manage multiple campaigns while meeting deadlines.
Portfolio Requirements (Mandatory)
Applicants
must submit a portfolio showcasing previous social media campaigns, including:
- Case studies of campaigns they personally managed.
- Sample social media content, creatives, and content calendars.
- Campaign performance statistics, such as:
- Audience growth
- Reach and impressions
- Engagement rate
- Click-through rate (CTR)
- Leads or conversions generated
- Return on Ad Spend (ROAS), if applicable
- A brief explanation of the AI tools used and how they contributed to improving campaign performance, efficiency, or content quality.
Only candidates who can provide relevant portfolio samples and measurable campaign results will be considered. 
