Position Overview
The Social Media Specialist is a high-velocity, trend-aware creative executor responsible for building brand presence, driving organic audience engagement, and executing search-engine-optimized content frameworks. Operating at an individual contributor execution level, this role bridges short-form video storytelling with localized SEO article writing to guide financially distressed consumer segments toward credit wellness. The ideal candidate possesses a strong narrative mindset, video editing capabilities, high execution discipline, and a deep understanding of Southeast Asian digital culture
WHAT WILL YOU DO
- Social Media Management & Viral Content Creation
- Manage and publish daily short-form and long-form assets across TikTok, Instagram, Threads, Facebook, and Reddit
- Produce trend-based, story-driven, and educational content, using video and motion graphic tools to execute basic video transitions, visual optimization, and audio synchronization
- Maintain disciplined content calendars, ensuring a 95% publishing consistency rate on schedule each month
- Handle daily community interactions with empathy and creative de-escalation, maintaining a 90% response rate within 24 hours to drive a 10–15% month-over-month engagement growth
- Localized SEO Content Writing & Topical Authority
- Research and author SEO-optimized articles, pillar pages, landing pages, and FAQs focusing on debt consolidation and personal finance topics tailored for Filipino readers
- Conduct keyword research (primary, secondary, long-tail) and map keywords to search intent across topic clusters
- Craft localized, jargon-free copy integrating local terminology (e.g., utang, sweldo, online lending apps) and peso figures to strip away subprime debt stigma
- Implement on-page SEO best practices—optimizing title tags, meta descriptions, heading structures (H1–H3), URL slugs, image alt text, and internal links
- Conduct content refreshes to update existing articles, maintain rank positioning, and protect domain authority
- Audience Engagement & Brand Perception
- Deliver solution-oriented, empathetic communication across comment sections and direct messages to convert audience trust into user acquisition
- Generate active community interaction initiatives and gather audience-driven insights to refine front-end messaging hooks
- Performance Diagnostics & Trend Analysis
- Monitor channel analytics to continuously evaluate engagement rates, video completion loops, click-throughs, and SEO traffic outcomes
- Submit active trend and content opportunity recommendations to course-correct underperforming social and editorial assets
- Cross-Functional Alignment & Growth Scaling
- Collaborate cross-functionally with product and growth marketing teams to ensure front-end creative narratives match current product capabilities
- Support marketing experimentation pilots, iterating creative assets rapidly to optimize organic acquisition channels
CORE COMPETENCIES
- Viral Short-Form Content Production: Hands-on mastery of scriptwriting, trend adaptation, and CapCut video editing tailored for Southeast Asian social platforms
- Localized SEO Writing & Keyword Mapping: Capability to map search intent, build topic clusters, and draft empathetic, localized financial copy
- Social Media Funnel Discipline: Commitment to publishing consistency, strict SLA management, and audience engagement metrics
- Empathetic Brand Communication: Skill in de-escalating customer inquiries and addressing financial debt topics with clarity and empathy
- Data-Aware Trend Optimization: Ability to interpret engagement and search metrics to refine creative structures and distribution hooks
WHAT SHOULD YOU HAVE
- Bachelor's degree from a reputable university in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related commercial discipline
- Minimum 1–2 years of hands-on experience in social media management, SEO content writing, or digital marketing in fast-paced startup or B2C environments.
- Verified track record of managing multi-channel social media platforms and producing short-form video content
- Preferred experience appearing on-camera or directing video production
- Full professional fluency in both written and spoken English to draft structured operational documentation and communicate effectively with global stakeholders
