Social Media Strategy & Management
- Develop and manage strategic monthly content calendars across Instagram, Threads, Facebook, LinkedIn, Pinterest, and YouTube to deliver consistent, engaging, and brand-aligned content.
- Oversee content scheduling and publishing, ensuring a cohesive brand voice and messaging across all platforms.
- Identify emerging social media trends, platform updates, and viral content opportunities to keep marketing strategies current and competitive.
- Manage day-to-day community engagement, including direct messages, comments, and customer interactions while maintaining a professional and authentic brand presence.
- Coordinate PR-related social content by creating timely, reactive posts around media features, press mentions, and brand announcements.
Content Creation & Execution
- Lead the end-to-end production of high-quality social content, ensuring adherence to brand guidelines and creative direction.
- Plan, script, film, and edit platform-specific content, including Instagram Reels, TikTok videos, Stories, YouTube content, and professional photography.
- Produce compelling copy for graphics, headlines, captions, blogs, and marketing campaigns.
- Develop content strategies based on audience insights, trending audio, seasonal moments, holidays, and cultural events.
- Source content opportunities and potential brand collaborations through photography exhibitions, art fairs, and industry events, including PhotoFairs, The Armory Show, Future Fair, Superfine Art Fair, Arts Gowanus, and gallery openings.
- Capture photo and video content using iPhone, DSLR cameras, and DJI Osmo Pocket gimbal systems.
- Write and manage blog content to support SEO and broader marketing initiatives.
Creator & Influencer Management
- Identify, recruit, negotiate, and manage relationships with UGC creators and influencers aligned with the brand's target audience.
- Serve as the primary point of contact for influencer partnerships, ensuring seamless collaboration from briefing through campaign delivery.
- Coordinate creator campaigns, including creative briefs, approvals, product shipments, discount code negotiations, and performance reporting.
- Develop and execute experiential influencer activations, including in-office content creation, Instagram Lives, artist spotlights, gallery showcases, product demonstrations, and community photo walks.
- Successfully negotiate value-driven partnerships by securing collaborations through product credits, gifted experiences, and strategic exchanges rather than paid partnerships where appropriate.
- Drive cost efficiencies by identifying and implementing more cost-effective vendor and membership solutions.
- Introduce innovative community marketing initiatives, including local scavenger hunts that increased organic engagement and strengthened community participation.
- Coordinate production logistics, including booking shoot locations, preparing call sheets, and supporting weekly product and email marketing meetings.
Campaign Management & Analytics
- Collaborate with cross-functional teams to develop and execute integrated social media and influencer marketing campaigns aligned with overall business objectives.
- Monitor campaign performance and deliver weekly and monthly reports with actionable insights and optimization recommendations.
- Analyze the effectiveness of giveaways, contests, UGC campaigns, and social engagement initiatives to inform future content strategies.
- Execute daily community management activities, including reposting user-generated content, engaging with relevant creators, commenting, and resharing content across multiple platforms to increase reach and improve algorithm performance.
