Job Overview
Responsible for overseeing the social media team and leads the execution of digital plans and execution of the brand's social media presence.
Key Responsibilities
1. Social Media Growth & Content Management
- a. Assist the Digital Marketing Manager in developing strategies to increase followers, engagement, and brand reach across all social platforms
- b. Oversee the creation, scheduling, and execution of social media content in all platforms.
- c. Ensure all content aligns with brand identity, messaging, and campaign objectives.
- d. Analyze KPIs, generate performance reports, implement optimization recommendations
- e. Influencer & trend Integration in contents to drive more awareness and conversion.
2. Campaign & Product Launch Management
- a. Assist the Digital Marketing Manager in planning, coordinating in stakeholders, and executing product launches and marketing campaigns.
- b. Oversee campaign execution, ensure alignment with brand and digital marketing strategy.
- c. Analyze campaign metrics, prepare insights for Digital Marketing Manager.
3. Team Leadership & Development
- a. Support the Digital Marketing Manager in coaching and mentoring junior social media team
- b. Guide the team in campaign executions, provide input for content strategy, support junior team members.
Qualifications & Skills
- Graduate of Bachelor's in Marketing, Communications, or related field;
- 3-5+ years social media experience or any digital marketing roles. Beauty or FMCG related experience
- Advanced understanding of platform algorithms, trends, and growth strategies for Instagram, Tik Tok, YouTube, and Pinterest.
- Ability to plan, review, and approve visual and written content aligned with brand identity.
- Expert in social media management tools (Buffer, Hootsuite, Later)
- Ability to identify key influencers and integrate makeup/beauty trends into campaigns
- Basic graphic and video editing software (Canva, Lightroom, CapCut).
- Strong attention to detail, data-oriented, creative thinker, and problem-solving skills.
- Works effectively with cross-functional teams (Marketing, Creative, PR, Product Development).
- Self-motivated and able to work independently in a fast-paced environment.
- Ability to guide, motivate, and develop team members for high performance.
- Addresses campaign challenges and operational obstacles proactively.
Trainings (if any):
- Any Digital Marketing Strategy, Social Media Analytics, Content Planning, Leadership Workshops
Tools Knowledge/Needed:
- o Advance Social Media Management (Facebook, Instagram, Tiktok, Youtube, Podcast)
- o Analytics tools (Meta Business Suite, Sprout Social, TikTok Analytics)
- o Social media management tools (Buffer, Hootsuite, Later)
- o Editing software (Canva, Lightroom, CapCut).
- o Presentation tools (Canva, Microsoft Office)
