Social Media Specialist (Business to Business focused)

Description

We are seeking a skilled Social Media Specialist focused on B2B marketing in Southeast Asia. The ideal candidate will have a strong background in developing and executing social media strategies that drive engagement and lead generation.

Responsibilities

• Develop and implement effective social media strategies targeting B2B audiences in Southeast Asia.
• Create engaging content tailored for various platforms, including LinkedIn, Twitter, and Facebook.
• Manage and grow the company's social media presence by increasing followers and engagement rates.
• Monitor and analyze social media metrics to evaluate the success of campaigns and adjust strategies accordingly.
• Collaborate with marketing, sales, and product teams to align social media efforts with overall business objectives.
• Stay up to date with the latest trends and best practices in social media and B2B marketing.

Skills and Qualifications

• 5-6 years of experience in social media marketing, preferably with a focus on B2B.
• Strong understanding of social media platforms and their respective audiences.
• Proficient in social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Excellent writing and communication skills, with a knack for creating compelling content.
• Analytical mindset with the ability to interpret social media metrics and analytics tools.
• Experience with paid social media advertising and campaign management.
• Knowledge of SEO principles as they relate to social media.