Who We Are
Hometown Communities (HTC) operates manufactured housing communities across Michigan, Ohio, and Texas, providing quality, affordable housing while building vibrant neighborhoods where families thrive. We're growing fast and looking for talented professionals who want to make a real impact!
About the Role
We're looking for an experienced social media specialist who gets community engagement and knows how to turn followers into residents. You'll be the voice of our brand on Facebook and Instagram while bringing past prospects back into our community through smart re-engagement campaigns.
This role moves fast and directly impacts our growth goals, so we need someone who can hit the ground running from day one. We are looking for someone who can become a Marketing Manager with our company in the future!
What You'll Do
- Design and schedule scroll-stopping content for Facebook & Instagram
- Respond to all comments and messages within 30 mins to 1 hour during business hours
- Track weekly analytics and spot opportunities for improvement
- Execute email/SMS campaigns to re-engage prospects who went quiet
- Continuously refine our social strategy based on what the data tells us
What We Need From You
- Consistent social content calendar (5-7 posts/week)
- Weekly analytics reports with actionable recommendations
- Automated follow-up sequences for our prospect database
- Monthly strategy reviews and performance updates
You're a Great Fit If You Have:
- 3+ years managing business social media (Facebook & Instagram)
- 2+ years running email marketing campaigns with proven results
- Strong skills in Meta Business Suite, scheduling tools, and analytics platforms
- Excellent copywriting abilities for both social and email
- Experience with CRM/marketing automation tools
- A self-starter mentalityyou see what needs doing and make it happen
- Typing speed of at least 50 WPM (if you type slower, this role isn't the right fit)
- Full-time availability with flexibility for weekend hours when engagement peaks
Before You Apply, Please Answer These 3 Questions:
- What's the largest social media account you've managed Include follower count and average engagement rate.
- Tell us about one re-engagement email campaign you ran. What were the results (open rate, click rate, conversions)
- Share a link to a social media account you currently manage or have managed in the past 12 months.
Ready to Apply
Email everything to: [Confidential Information]
Subject line: Social Media & Retention Specialist - [YOUR NAME] - [YOUR CITY]
Include ALL of the following:
- Cover letter answering the 3 questions above
- Resume highlighting your social media & email marketing wins
- Typing test screenshot showing 50+ WPM (use TypingTest.com or similar)
- 1-2 minute Loom video introducing yourself and sharing your approach to converting followers into qualified leads
- Portfolio samples:3-5 social posts you've created
- 1 email sequence you've written
The 5 strongest candidates will be invited to a paid assessment!
What We Offer
- Compensation: $800-$1,200 USD/month based on experience
- Start Date: Immediate for the right candidate
- Opportunity to directly impact a growing company's success
We review applications within 48 hours and move quickly for candidates who impress us. Looking forward to meeting you!
