Social Media & Marketing Specialist - Virtual Assistant

This is a remote position.

Virtual Rockstar is hiring a full-time Social Media & Marketing Specialist on behalf of our client, a family-owned outpatient physical therapy practice with five locations in New Hampshire. This role is ideal for a creative, organized, and proactive marketing professional who can take ownership of the practice's social presence, content execution, and community outreach initiatives.

The ideal candidate is someone who brings fresh ideas, thrives in a collaborative environment, and can help expand referral relationships while maintaining consistent, high-quality content across platforms.

About Our Client

Our client is a family-owned physical therapy practice that prides itself on delivering personalized one-on-one care using the latest research and innovative treatment techniques. Their team culture is supportive, progressive, and growth-orientedemployees are viewed as an extension of the family.

They value trust, independent thinking, and leadership development, and they work together as a team to build excellence across all five clinics.

Responsibilities

Social Media Strategy & Management

• Direct and manage social media content across multiple clinic locations

• Oversee cross-posting and consistent messaging across platforms such as Facebook, Instagram, and YouTube

• Create engaging topics for posting and coordinate content collection from all offices

  
  

Content Creation & Video Execution

• Support the team with video content planning and execution, ensuring timely delivery despite busy clinic schedules

• Create marketing visuals and formatted assets using tools like Canva, photo collage apps, and video editing software

  
  

Marketing Campaign & Outreach Support

• Assist with marketing campaigns and community networking initiatives

• Create marketing materials for external networking events

• Identify and open new growth opportunities with other medical practices to expand the referral network

  
  

Referral & Partnership Development

• Help get in the doors of other medical practices and establish stronger referral relationships

• Support outreach efforts that strengthen the clinic's presence in the local healthcare community

  
  

Reputation & Engagement Monitoring

• Monitor online reviews, comments, and social engagement

• Ensure communication and wording on posts reflects professionalism and strong English proficiency

  
  

Collaboration Across 5 Locations

• Work directly with leadership and all five clinic managers to maintain consistent workflows, timelines, and output

• Bring a self-assertive, progressive approach while remaining open to feedback and teamwork

Tools & Platforms

The practice currently uses:

• Social platforms: Facebook, Instagram, YouTube

• Content tools: Canva, photo collage apps, video editing software

• EMR: Prompt EMR

• Business suites for cross-posting and scheduling

Requirements

• Experience managing social media and marketing execution for a healthcare, wellness, or service-based business

• Strong written communication skills and attention to brand tone

• Ability to manage multiple clinic inputs and create cohesive messaging

• Confidence bringing new ideas and leading content direction

• Comfortable working independently while collaborating with a multi-location team

Top 3 Non-Negotiables

• Prior marketing and social media experience

• Organized, self-assertive, and able to take initiative

• Progressive outlook with creative thinking outside the box

Benefits

• Competitive salary commensurate with experience.

• Opportunities for professional development and growth.

• Work in a dynamic and supportive team environment.

• Make a meaningful impact by helping to build and strengthen families across the globe.