Social Media Marketing Specialist

Company Description IHH Healthcare is a leading multinational healthcare provider that combines medical excellence and innovation to deliver world-class care. Through its trusted brands, including Acıbadem, Gleneagles, Fortis, Island, Mount Elizabeth, Pantai, Parkway and Prince Court, the Group offers comprehensive services across the full continuum of care, from primary and ambulatory to quaternary care. These services are complemented by diagnostics, imaging, rehabilitation, telehealth and home care, supporting patients at every stage of their health journey. With 76,000 employees across 10 countries and 190 healthcare facilities, IHH Healthcare is committed to advancing value-based care and building a sustainable healthcare ecosystem. The organization strives to create meaningful impact as it works towards its vision of becoming the world's most trusted healthcare services network.
Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Metro Manila. The specialist will plan, develop, and execute social media marketing campaigns across key platforms to enhance brand awareness and engagement for IHH Healthcare and its affiliated brands. Daily responsibilities include creating, scheduling, and publishing social media content, monitoring performance metrics, and optimizing strategies based on data and insights. The role involves collaborating with marketing, communications, and clinical teams to ensure accurate, compliant, and patient-centered messaging, as well as responding to community interactions in a professional and timely manner. The specialist will also stay updated on industry trends and platform best practices to support innovative and effective digital outreach.
Qualifications

• Candidates should possess strong skills in Social Media Marketing and Digital Marketing to plan, execute, and analyze multi-channel campaigns.
• Candidates should possess skills in Social Media Content Creation and Marketing to develop engaging, audience-focused content aligned with brand guidelines.
• Candidates should possess excellent Communication skills to collaborate with cross-functional teams and manage online community interactions professionally.
• Candidates should ideally have experience with social media analytics tools, basic design or video editing software, and content scheduling platforms.
• Candidates should demonstrate strong attention to detail, the ability to interpret data, and a proactive approach to staying current with social media trends and healthcare industry developments.
• A diploma or degree in Marketing, Communications, Business, or a related field, and prior experience in social media or digital marketing roles, preferably in healthcare or service industries, would be beneficial.