Social Media Marketing Manager

Icon makes winning ads and branded content for some of the fastest-growing DTC and enterprise companies in the world. We're now launching our managed creative/ads services and looking to scale our team aggressively. We're on a mission to become a trillion-dollar generational company.

Social Media Manager (Full-Time, Remote)

We're hiring a social media manager to own our presence across LinkedIn, TikTok, Instagram, and X. This isn't a scheduling role — you'll shape what we say, how we say it, and what actually gets people to pay attention.

What you'll be doing

• Owning the content calendar across channels: planning it, filling it, and shipping on schedule
• Writing posts, captions, and hooks in our voice — short-form copy that reads like a person wrote it
• Producing and editing lightweight video and static creative, or directing it when someone else is producing
• Running community management: replying to comments and DMs, engaging in relevant conversations, and building relationships in the comments of other people's posts
• Working with our founders on their personal accounts — drafting, editing, and getting posts out the door
• Tracking what's working: reach, engagement, follower growth, click-through, and what actually turned into pipeline
• Reporting weekly on performance with a point of view about what to do differently next
• Staying on top of platform changes, format shifts, and what's breaking through right now

You'll do well here if

• You write well and fast, and you have taste about what's worth posting
• You've run accounts before and can point to work you're proud of
• You're comfortable posting at volume and not precious about things that flop
• You're organized enough to keep a calendar full weeks ahead, not hours ahead
• You have an eye for creative and can tell good from mediocre without needing a committee

Nice to have

Prior experience running social for a brand, agency, or creator. Familiarity with scheduling tools (Later, Buffer, Hootsuite, Sprout), basic editing (CapCut, Premiere, Canva, Figma), and native analytics. B2B or creator-economy experience is a real plus. Paid social experience is welcome but not the core of this role.

Details

• Full-time, fully remote
• Overlap with US Eastern hours required
• Paid trial assignment as part of the hiring process