Social Media Marketing Executive

Job Description

We are looking for a creative and proactive Social Media Marketing Executive to join our team and support the growth of our beauty and wellness brands.

You will be responsible for planning, creating and managing engaging social media content, supporting marketing campaigns, and growing our brands digital presence. This role is suitable for someone who enjoys keeping up with social media trends, creating content and translating ideas into effective marketing campaigns.

Key Responsibilities

• Plan and manage the monthly social media content calendar across platforms such as Instagram, Facebook, TikTok and other relevant channels.

• Create engaging social media content including posts, Reels, short-form videos, stories and promotional materials.

• Coordinate and participate in photo and video shoots at our outlets.

• Write clear and engaging captions and marketing copy.

• Monitor social media trends and identify suitable content ideas, formats and opportunities for the brands.

• Manage day-to-day posting and upkeep of the company's social media accounts.

• Support the planning and execution of marketing campaigns, promotions, collaborations and events.

• Liaise with influencers, content creators, partners and external vendors where required.

• Assist with digital advertisements and campaign execution across platforms such as Meta.

• Track social media and campaign performance, including reach, engagement, follower growth, leads and conversions.

• Prepare regular marketing performance reports and provide recommendations for improvement.

• Conduct competitor and market research to identify new marketing opportunities.

• Work closely with outlet teams and Management to ensure marketing activities are executed smoothly.

• Support other branding, marketing and promotional activities as required.

Requirements

• Diploma or Degree in Marketing, Mass Communications, Business, Media, Digital Marketing or a related discipline.

• Prior experience in social media, digital marketing or content creation is preferred.

• Fresh graduates with a strong interest or portfolio in social media marketing are welcome to apply.

• Good understanding of Instagram, Facebook, TikTok and current social media trends.

• Comfortable with creating short-form video content and basic photo/video editing.

• Experience with tools such as Canva, CapCut, Adobe Creative Suite or similar applications will be advantageous.

• Good written and verbal communication skills.

• Creative, organised and able to manage multiple campaigns and deadlines.

• Proactive and willing to take initiative in proposing new content and marketing ideas.

• Comfortable visiting different outlets for content creation and campaign execution when required.

• Ability to support Chinese-language marketing content would be an advantage where required for our customer-facing communications.