We are looking for a proactive and creative Social Media Marketing Coordinator to help grow our online presence in the yoga and wellness space. This role covers content creation and scheduling, email and text marketing, and building out a proper sales funnel to turn engagement into class, workshop, and retreat bookings. We're looking for someone who can work independently, bring fresh ideas to the table, and help translate our story into content that truly connects with our audience.
Key Responsibilities:
- Create and schedule engaging social media posts across Instagram and Facebook, planned at least two weeks in advance
- Develop and execute countdown-style content campaigns for time-sensitive promotions and events
- Repurpose existing photo and video assets into fresh, on-brand content
- Refine AI-generated drafts (e.g., from ChatGPT) into polished, publish-ready posts and emails
- Write and send regular email newsletters, working to improve deliverability and open rates
- Support SMS/text marketing campaigns, including organizing contact lists
- Research and track relevant hashtags to identify what drives engagement and follower growth
- Create downloadable guides and lead magnets to grow the email subscriber list
- Collect and organize client testimonials (written and video) to keep marketing materials current
- Review and refresh website content to keep class, workshop, and event information accurate and up to date
- Build a simple sales funnel that converts social media engagement into paying customers and event sign-ups
- Track performance using meaningful metrics (list growth, conversions, attendee numbers) rather than follower counts alone
Mandatory Skills:
- Proven experience managing social media accounts (Instagram, Facebook)
- Strong content creation and copywriting skills
- Experience with email marketing platforms (e.g., Mailchimp or similar)
- Comfortable using Canva or similar design tools
- Ability to refine AI-generated drafts into polished, on-brand content
- Basic understanding of hashtag research and social media analytics
- Reliable, detail-oriented, and able to work independently
- Strong written communication skills
Preferred Skills:
- Experience with SMS/text marketing campaigns
- Experience creating lead magnets or downloadable resources
- Familiarity with basic website content updates
- Interest in or experience with wellness, health, or lifestyle brands
- Experience building simple sales funnels or promotional campaigns
- Comfortable interviewing and collaborating with a business owner to shape an authentic brand voice
Why Join Us:
This is a great opportunity to take real ownership of a growing wellness brand's marketing, with creative freedom to shape content and strategy. You'll work closely and directly with the business owner, helping bring her story and offerings to a wider audience. If you enjoy variety, storytelling, and seeing your work directly drive results, this role offers plenty of both.
