We are seeking a proactive and creative Social Media Marketing and Lead Generation Specialist to join our team. The ideal candidate will be responsible for managing social media platforms, creating engaging content, increasing brand awareness, generating qualified leads, and utilizing CRM tools to support business growth and client management.
Key Responsibilities
- Develop and implement social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, TikTok, and other relevant channels
- Create, schedule, and publish engaging content including graphics, captions, videos, and promotional materials
- Monitor social media trends, audience engagement, and competitor activities
- Respond to messages, comments, and inquiries in a timely and professional manner
- Generate and qualify leads through social media campaigns, outreach, and digital marketing initiatives
- Manage paid advertising campaigns and monitor performance metrics
- Utilize CRM tools to manage leads, track customer interactions, maintain databases, and support follow-up activities
- Track and analyze campaign performance using analytics tools and provide regular reports
- Collaborate with the sales and recruitment teams to support marketing objectives
- Assist in developing marketing materials and promotional campaigns
Requirements
- Proven experience in social media marketing, digital marketing, or lead generation
- Knowledge and experience using CRM tools such as HubSpot, Salesforce, Zoho CRM, or similar platforms
- Strong understanding of major social media platforms and marketing tools
- Excellent written and verbal communication skills
- Creative mindset with strong attention to detail
- Experience with Canva, Meta Business Suite, Google Analytics, or similar tools is an advantage
- Ability to work independently and manage multiple tasks effectively
- Strong organizational and time management skills
Preferred Qualifications
- Experience in lead generation and online outreach
- Knowledge of paid social media advertising and campaign optimization
- Basic graphic design or video editing skills are a plus
