Social Media Manager

We're Hiring: Social Media Manager

Location: Remote

Schedule: Full-Time | US Eastern/Central Time overlap, 7 AM–4/5 PM Eastern

About Upstack Data

Upstack Data is a Miami-based SaaS building marketing automation for Shopify merchants. Our flagship product, Signal, replaces broken browser-based pixels with reliable first-party server-side events to Meta, TikTok, and other ad platforms. We're a lean, AI-first team running offshore-first - most of our engineering, GTM, and operations roles are filled with PH talent.

About the role

We're hiring a Social Content Writer to help grow Upstack Data and our Founder's presence on LinkedIn and X/Twitter.

You'll research topics, come up with content ideas, and turn the Founder's ideas, notes, and recorded conversations into short, engaging posts. You'll write for a B2B audience across topics like SaaS, Shopify, e-commerce, marketing, and advertising.

This role is ideal for someone who writes well, knows how social media works, learns quickly, and can work with little direction. You'll work closely with the Founder and Marketing team and use AI tools like Claude and ChatGPT to help with research and writing.

What You'll Do

Social Content

• Write short posts for LinkedIn and X/Twitter
• Turn Founder ideas, notes, and recorded conversations into social posts
• Write content for the Founder's personal brand and Upstack Data
• Research topics, trends, competitors, and industry conversations
• Come up with post ideas, hooks, and angles
• Adapt content for LinkedIn and X/Twitter
• Turn one idea into multiple posts when useful
• Keep the content calendar organized
• Help schedule and publish posts
• Look at what content performs well and use it to improve future posts

Research & Writing

• Learn Upstack Data, Signal, and what we do for Shopify merchants
• Research topics related to B2B SaaS, Shopify, e-commerce, marketing, and advertising
• Look at what competitors, founders, and industry experts are posting
• Find topics and ideas that could work for our audience
• Use AI tools to help with research, ideas, and drafts
• Edit AI-generated content so it sounds natural and human
• Learn and write in the Founder's voice

Requirements

Must-Haves

• Strong writing and editing skills
• Excellent written and spoken English
• Able to write clearly and in a conversational style
• Understands how LinkedIn and X/Twitter content works
• Good research skills
• Able to come up with good topics, hooks, and ideas
• Good judgment and attention to detail
• Able to turn a simple idea into a good social post
• Can work with little direction and figure things out
• Comfortable using Claude, ChatGPT, or other AI tools
• Learns new products and topics quickly
• Comfortable working remotely on a U.S. business-hours schedule

Strongly Preferred

• Experience writing for LinkedIn or X/Twitter
• Experience writing content for a Founder or executive
• B2B, SaaS, technology, Shopify, e-commerce, or marketing experience
• Experience with founder-led content
• Experience turning long-form content into social posts
• Experience using content calendars or social media scheduling tools
• Good understanding of B2B audiences
• Experience using AI tools for content creation