Position Type: Full-time
Location: Philippines (Remote)
Schedule: 9AM to 6PM Monday to Friday BST, 40 hrs/week; 4 hours overlapping during onboarding
About The Company
Our client is a UK-based manufacturer specialising in premium hard surface cleaning and treatment solutions for the home and garden. With a strong commitment to quality, innovation and customer service, they design and deliver effective products that enhance and protect indoor and outdoor surfaces. Their dynamic and collaborative environment offers the opportunity to contribute to growth, creativity and excellence as they continue to expand their product portfolio and market reach.
About The Role
The client is seeking a proactive Social Media Manager to own and grow the brand's presence across TikTok, Instagram, and Facebook by executing organic content strategies, managing the visual asset pipeline, and repurposing short-form video content.
This role will lead influencer strategy by identifying and coordinating with UK-based creators while driving growth through gifting, affiliate initiatives, and optimized TikTok and Meta paid ad campaigns. Ultimately, the ideal candidate will utilize data-driven insights and KPI tracking to continually refine campaign performance, boost engagement, and maximize sales impact.
This is a hands-on role suited to someone who thrives in a fast-paced e-commerce/product environment and enjoys turning creative ideas into measurable growth
Responsibilities
Social Media Management & Organic Growth
- Manage and grow the company's social media presence across key platforms: Tiktok, Instagram & Facebook
- Plan and schedule content aligned with product launches, promotions, and seasonal campaigns.
- Monitor trends, stay up-to-date with evolving platform algorithms (including deep backend operations on TikTok), and adapt content strategies to maintain relevance.
Content Creation, Editing & Repurposing
- Handles the visual asset pipeline, ensuring content is optimized for various platform formats while maintaining brand identity.
- Edit and repurpose influencer-generated and in-house content into short-form videos, reels, ads, and promotional creatives.
- Ensure consistent brand tone, visual identity, and messaging across all channels.
Influencer Strategy & Engagement
- Identify, vet, and outreach to UK-based influencers aligned with the brand's target audience.
- Build and manage influencer relationships, negotiations, and campaign coordination.
- Track influencer performance and optimize partnerships based on engagement and ROI.
- Develop gifting, affiliate, and partnership initiatives to increase brand visibility and sales.
Paid Social & Campaign Management
- Run and manage advertising campaigns on TikTok and support the setup, testing, and optimization of paid social campaigns (primarily Tiktok platforms).
- Actively monitor and optimize campaigns to drive sales, using performance data to make real-time improvements.
Performance Tracking, Analytics & Reporting
- Track social, campaign, and influencer KPIs including engagement, reach, conversions, sales impact, and ROI.
- Analyze which specific videos, campaigns, and partnerships perform well.
- Provide regular reports and insights on a weekly or monthly basis to improve overall strategy and campaign performance.
Competencies And Qualifications
Must-Have
- At least 3-5 years of proven experience in social media marketing, influencer outreach and management, partnerships, and campaign coordination
- Experience within e-commerce or consumer product brands is highly preferred
- TikTok Expertise is a must: Deep knowledge of TikTok algorithms, affiliate marketing (TikTok Shop), and a proven track record of running and optimizing TikTok Ads to drive sales.
- Experience tracking and and analyze campaign metrics
- Strong video and image editing skills (e.g., CapCut, Adobe Premiere, Canva) with experience repurposing content into high-performing short-form formats (Reels, TikTok, Shorts).
- Strong understanding of Instagram, TikTok, and Facebook growth strategies.
- Familiarity with Meta Ads Manager and basic paid social campaign setup.
- Strong communication skills and ability to negotiate and build influencer relationships.
- Highly organised with the ability to manage multiple campaigns simultaneously.
- Data-driven mindset with the ability to analyse performance metrics and optimise accordingly.
- Excellent communication skills
Nice-to-Have
- Experience working with UK-based brands or targeting UK audiences.
- Background in home improvement, DIY, cleaning, or garden product industries.
- Experience managing affiliate or ambassador programs.
- Hands-on experience scaling paid social campaigns for e-commerce brands.
- Basic knowledge of UGC strategy and conversion-focused content frameworks.
- Experience with Shopify or e-commerce analytics tools.
What We Offer
- 100% Remote Work – Work from anywhere in the Philippines.
- Career Growth Opportunities – Gain hands-on experience, mentorship, and continuous learning.
- Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.
Application Process
We understand that searching for a new job can be challenging, and we're here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.
The interview process includes a Recruiter Interview, Client Interview, and Practical Assessment. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.
