Social Media Manager

Job Description

Lead the company's new media strategy and content operations to strengthen brand awareness, social engagement, and digital brand presence.

Key Responsibilities

• Develop and execute new media strategies across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Manage and grow official social media accounts and online communities.
• Develop content plans covering products, campaigns, launches, events, lifestyle, and brand stories.
• Lead the creation and distribution of short-form videos, social posts, graphics, and other digital content.
• Responsible for the planning, coordination, workflow design, and on-site hosting of live streaming events, including new product launches, product presentations, promotional campaigns, online launch events, and interactive live streams.
• Coordinate with creative agencies, KOLs, influencers, automotive media, and content creators.
• Plan and execute KOL/influencer collaborations, product reviews, test-drive content, and social campaigns.
• Monitor social media trends, audience insights, competitor activities, and online brand sentiment.
• Manage community engagement and coordinate responses to customer comments, inquiries, and online issues.
• Ensure all content complies with brand guidelines and maintains consistent brand positioning.
• Track and report key social media KPIs, including reach, engagement, follower growth, content performance, community growth, live stream viewership, engagement rate, content performance, etc.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Media, or a related field.
• At least 5 years of experience in new media, social media, digital marketing, content management, or a similar role.
• Strong experience managing social media platforms such as Facebook, Instagram, TikTok, YouTube, and other relevant channels.
• Proven experience in content planning, social media strategy, community management, and digital campaign execution.
• Strong understanding of short-form video content, social media trends, and audience engagement strategies.
• Experience in automotive, lifestyle, retail, or consumer brands is an advantage.
• Strong knowledge of social media analytics and KPIs, including reach, engagement rate, follower growth, views, watch time, and content performance.
• Creative, trend-aware, and able to develop engaging content aligned with brand identity.
• Strong communication, coordination, and project management skills.
• Proactive, highly organized, and able to manage multiple projects and deadlines simultaneously.