Social Media Manager

MEDVA is seeking a Social Media Manager to lead the strategy, execution, and growth of our brand presence across Instagram, TikTok, Facebook, and emerging platforms. This role combines strategic vision with hands-on content creation, focusing on short-form video and maintaining a consistent, elevated brand identity.

Key Responsibilities

• Social Media Strategy & Management
• Develop and execute a comprehensive social media strategy aligned with brand and growth goals.
• Manage and oversee all social media platforms (Instagram, TikTok, Facebook, etc.).
• Identify opportunities to expand presence on emerging platforms.
• Content Creation & Execution
• Create, edit, and publish high-quality content, with emphasis on short-form video (Reels, TikTok).
• Ensure all content aligns with Lindora's clean, editorial brand style.
• Adapt content for both local and national audiences.
• Brand & Creative Direction
• Translate brand guidelines into compelling and visually cohesive social content.
• Apply strong editorial design sensibility (non-template, non-stock-heavy approach).
• Collaborate on creative concepts that elevate brand positioning.
• Platform Growth & Engagement
• Monitor engagement metrics and optimize content performance.
• Drive audience growth, engagement, and community interaction.
• Implement best practices and trends relevant to each platform.

Required Skills & Qualifications

• Proven experience managing social media for multi-location, brick-and-mortar brands.
• Background in fitness, health, beauty, or wellness industries highly preferred.
• Strong portfolio showcasing short-form video content (Reels, TikTok).
• Proficiency in content creation, editing, and platform-native publishing.

Technical & Creative Requirements

• Must have experience - Native proficiency in Figma (components, auto-layout, organized file systems).
• Strong short-form video editing skills.
• Refined editorial design aesthetic aligned with a clean, modern brand identity.
• Ability to produce high-quality content without reliance on templates or stock-heavy visuals.