Social Media Manager

About the Role

This role involves designing and delivering creative and engaging social media strategies.

Responsibilities

• Manage the day-to-day handling of all social media channels such as Facebook, LinkedIn, etc., adapting content to suit different channels and audiences.
• Oversee, plan, and deliver content across different platforms
• Create and/or coordinate original and engaging multimedia content across multiple social platforms.
• Develop, launch, and manage new competitions and campaigns that promote the organization and brand.
• Form key relationships with influencers across social media platforms.
• Undertake audience research.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyse, and report on performance on social media platforms using tools such as Google Analytics and Facebook Audience Insights.
• Identify consumer trends to help with planning social media campaigns.

Qualifications

• 0-1 year of experience managing social media accounts for businesses
• Strong content creation, copywriting, and storytelling skills
• Proficient in major platforms (Facebook, Instagram, TikTok, LinkedIn)
• Knowledge of social media analytics and reporting tools
• Basic graphic design and video editing skills (e.g., Canva, CapCut)
• Experience with content calendars and scheduling tools
• Strong communication and community management skills
• Ability to run paid ads and boost campaigns
• Trend-aware, creative, and detail-oriented
• Good time management and ability to meet deadlines