Social Media Manager for Anime Jewelry Brand

We are hiring a Social Media Manager to lead growth, content, and community management for our fast-growing Australia-based anime-inspired jewelry and accessories brand. You will manage organic posting, engagement, and account growth across core and secondary social channels while keeping the brand aesthetic clean, personal, and artist-led. This role is best suited for someone who understands organic growth, writes in a human voice, and knows how to build real community around a niche brand.

As Social Media Manager, you will own the day-to-day social presence across Instagram, TikTok, YouTube, Facebook, X, Threads, Bluesky, Pinterest, and Reddit. Your work will focus on three key areas: growing the audience organically, planning and publishing polished content, and engaging with fans in a way that makes the brand feel warm, personal, and connected.

Success in this role means building follower growth without losing brand identity, keeping content visually strong and authentic, and staying close enough to anime fan culture that posts feel real rather than generic. To help us identify thoughtful applicants, please write the word seesaw in your response to the first screening question on the application page.

• Plan and maintain a consistent, on-brand posting calendar across core and secondary social channels.
• Source, create, and schedule posts that keep the feed clean, polished, and authentic to the brand.
• Write captions and social copy in a personal, founder-led voice rather than a corporate tone.
• Engage daily with fans through comments, DMs, replies, and community features.
• Analyze performance metrics and refine the content strategy to grow followers organically.
• Stay close to anime fan culture so content feels specific, relevant, and authentic.
• Spot trends, sounds, formats, and platform shifts early, then adapt them to fit the brand.
• Support organic growth across Instagram, TikTok, YouTube, Facebook, X, Threads, Bluesky, Pinterest, and Reddit.
• Maintain a consistent visual direction that supports the brand's clean, artist-led identity.
• Build a community that feels genuinely connected to the brand, not managed by a faceless company.

• Proven success growing a brand or personal account organically to at least 10,000 followers.
• 3 to 7 years of experience in social media management.
• Excellent copywriting skills with the ability to create a personal, authentic voice.
• Strong understanding of organic growth, content planning, engagement, and community management.
• Strong visual judgment and ability to maintain a clean, consistent brand aesthetic.
• Reliable, consistent, and able to work independently in a remote environment.
• Available at least 5 days per week.
• Committed to a long-term role.

• Experience managing business accounts with 100,000+ combined followers.
• Familiarity with popular anime series such as Demon Slayer, Jujutsu Kaisen, Genshin Impact, and broader anime fan culture.
• Previous social media management experience for high-revenue e-commerce jewelry or fashion brands.
• Experience with handcrafted, artist-led, niche, or fandom-based products.
• Experience managing social communities across Instagram, TikTok, YouTube, Facebook, X, Threads, Bluesky, Pinterest, or Reddit.
• Interest in anime-inspired jewelry, accessories, and creative brand-building.

• Fully remote work
• Pay raises and bonuses for strong performance
• Australia-based company with PH-friendly hours. No graveyard shifts!
• Long-term role with full-time potential
• Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience
• Role-specific opportunity: Own organic growth, content, and community across the social channels of a growing anime-inspired jewelry and accessories brand.

• Apply today if this role fits your experience, strengths, and ideal next step. We would love to hear how you can help us grow an engaged social audience while keeping the brand personal, polished, and connected to the anime community