Social Media Manager

We are seeking a proactive and results-driven Social Media Manager to strengthen our online presence and generate high-quality real estate leads through various social media platforms and websites. This role will focus on growing our audience, promoting property listings, engaging with potential homebuyers and investors, and driving traffic to our social media channels and website.

Key Responsibilities

• Grow our presence across various social media platforms and websites through organic marketing, community engagement, and direct outreach.
• Create, schedule, and promote property listings, market updates, client success stories, and other real estate-related content.
• Identify and engage with prospective homebuyers, investors, and relevant online communities.
• Invite potential clients to follow and engage with our social media platforms and websites.
• Support both inbound and outbound social media communications to generate qualified real estate leads.
• Respond promptly to comments, messages, enquiries, and other audience interactions across all platforms.
• Drive engagement, website traffic, property enquiries, and appointment bookings.
• Create high-quality graphic designs, videos, social media content, and other creative marketing materials to support branding and lead generation.
• Monitor social media performance, analyze campaign results, and recommend strategies to improve reach, engagement, and lead generation.
• Stay up to date with market trends, digital marketing best practices, and emerging social media platforms.
• Take ownership of social media growth initiatives and continuously develop new strategies to increase brand awareness and conversions.

Qualifications

• Qualifications
• Bachelor's degree in Marketing, Communications, or a related field.
• At least 3 years of related experience in social media management, digital marketing, or real estate marketing.
• Previous experience managing or supporting social media platforms and websites, preferably within the real estate, property, or related industry.
• Experience promoting property listings and generating leads through social media is highly preferred.
• Proven experience creating graphic designs, videos, social media content, and other creative marketing materials using industry-standard design and editing tools.
• Knowledge of organic audience growth, community engagement, lead generation, and traffic-driving strategies.
• Familiarity with social media management tools, analytics platforms, and content scheduling software.
• Strong written English communication skills with the ability to engage professionally with prospective clients.
• Proactive, organized, and confident in conducting direct outreach and relationship building.
• Able to work independently with minimal supervision and meet performance targets.
• Capable of tracking key metrics, analyzing results, and optimizing strategies for improved performance.
• Flexible and willing to work weekdays or weekends when required.