Job Description
Social Media Manager - AU Market (Remote)
Work From Home | Full-Time | AU Hours | PH-Based
OutsourcedIn is partnering with an Australian client to hire an experienced Social Media Manager with proven hands-on experience managing Australian-based business accounts.
This role requires a strong understanding of the Australian market, audience behaviour, platform trends, and advertising standards. The successful candidate will drive brand awareness, engagement, and lead generation through structured content strategy and paid social campaigns.
Mandatory Requirement
Minimum 2 years experience managing Australian-based social media accounts (ESSENTIAL)
About The Role
You will be responsible for developing and executing social media strategies tailored to the Australian market, managing both organic and paid campaigns, and delivering measurable performance outcomes.
This is a performance-driven role focused on engagement, lead generation, and ROI.
Key Responsibilities
Strategy & Planning
Develop and execute social media strategies aligned with AU market trends
Build structured monthly content calendars
Plan campaign rollouts aligned with business objectives
Identify local audience targeting opportunities
Content Creation
Create engaging, conversion-focused content
Write compelling captions tailored to AU audiences
Oversee graphics and short-form video production
Maintain consistent brand voice
Platform Management
Manage Facebook, Instagram, LinkedIn, and TikTok (if applicable)
Ensure consistency across all channels
Paid Advertising
Manage Meta Ads and LinkedIn Ads campaigns
Build conversion-focused funnels
Optimise cost per lead (CPL)
Conduct A/B testing and campaign refinements
Analytics & Reporting
Track engagement, reach, CTR, CPL, conversions, and ROI
Provide monthly reporting with actionable insights
Optimise campaigns based on performance data
Community Engagement
Manage comments and inbox professionally
Monitor brand reputation
Engage with local audiences and relevant communities
Required Skills & Experience
Minimum 2 years Australian social media management experience
Strong understanding of Australian consumer behaviour
Experience using Meta Business Suite
Hands-on paid ads management experience
Canva or Adobe Suite proficiency
Strong copywriting skills
Data-driven mindset
Highly Regarded
Experience in construction industry
Lead generation campaign experience
Basic video editing skills
Key Performance Indicators
Follower growth
Engagement rate
Cost per lead
Conversion rate
Campaign ROI
