Social Media & Brand Assistant (Focus FASHION)
Location:BGC, Manila, Philippines (On-Site)
Type:Full-time
Role: Social Media Manager for the brand and the CEO of BEYONDLABEL (IG Handle: @annsophiemaria.m )
About BEYONDLABEL
BEYONDLABEL is a fashion-tech brand redefining how women dress not just for trends, but for their mood, mind, and moment. We sit at the intersection of fashion, emotional wellness, and digital culture, creating pieces and content that resonate deeply with modern women.
Built with intention and vision, BEYONDLABEL is more than a brand it's a growing movement. As we scale our digital presence and community, we're looking for someone who understands fashion as culture, content as storytelling, and social media as a living, breathing ecosystem.
About the Role
BEYONDLABEL is seeking a highly skilled, fashion-obsessed, and emotionally intelligentSocial Media & Brand Assistantto work directly with the Founder.
This isnota typical assistant role. It's a hybridcreative + analyticalposition for someone who lives and breathes content, understands digital communities, and knows how to turn fashion moments into scroll-stopping stories.
You'll be hands-on in ideation, shooting, posting, analyzing, and evolving BEYONDLABEL's presence across Instagram, TikTok, and emerging platforms while also helping grow brand relationships, collaborations, and community engagement.
If you can create a high-performing Reel, break downwhyit worked, and confidently pitch the next iteration this role is for you.
Key Responsibilities
Content Strategy & Execution
- Lead day-to-day execution of all social content across platforms (Instagram, TikTok, etc.)
- Conceptualize, shoot, and produce street-style interviews, coffee chats, founder-led content, and live moments
- Write captions, scripts, and content calendars aligned with BEYONDLABEL's tone, vision, and aesthetic
- Maintain a strong, cohesive Instagram grid and visual identity
- Schedule and publish content strategically, optimizing for reach, engagement, and performance
Analytics & Insights
- Track and analyze performance of every content piece
- Deliver weekly insights with clear takeaways: what worked, what didn't, and why
- Use data to iterate, refine formats, and scale winning content concepts
Production & Coordination
- Be behind the camera during shoots, events, and on-the-go founder content
- Coordinate with video editors and graphic designers to polish and publish content
- Source trending sounds, visual references, and formats aligned with platform trends
Community & Brand Engagement
- Actively engage with the BEYONDLABEL community via comments, DMs, and outreach
- Manage brand inboxes professionally and promptly (Founder + BEYONDLABEL accounts)
- Identify and pitch collaborations with micro-influencers, creatives, and aligned brands
Trend Research & Fashion-First Thinking
- Stay ahead of TikTok and Instagram trends, especially niche fashion and aesthetic microtrends
- Be deeply plugged into Manila's fashion scene and digital subcultures
- Propose culturally relevant, platform-native content ideas consistently
Brand Growth & Presence
- Support planning and attendance of fashion events, influencer meetups, showroom visits, and launches
- Pitch and source brand partnerships, media opportunities, and collaborations
- Act as a brand guardian, ensuring every visual, caption, and interaction stays on-brand
Requirements
- 5+ years of experience in social media, content creation, fashion brand communications, or similar roles
- Strong camera skills (smartphone or DSLR) with an excellent eye for composition, lighting, and aesthetics
- Deep familiarity with Manila's fashion scene and online communities
- Strong working knowledge of Instagram, TikTok, Canva, Notion/Later, and Meta Business Suite
- Excellent English writing skills, especially for tone-driven captions and scripts
- Data-literate and comfortable analyzing social metrics and insights
- Passion for fashion, storytelling, emotional wellness, and digital culture
- Highly proactive, organized, independent, and emotionally intelligent
- Ability to move fast, adapt quickly, and maintain brand consistency
- Comfortable working in a fast-paced, creative startup environment
Bonus Points If You
- Have worked with a fashion or lifestyle brand before
- Have experience with influencer management, UGC sourcing, or PR outreach
- Are comfortable appearing in behind-the-scenes or casual content when needed
- Have editorial, brand, or campaign copywriting experience
Why This Role Is Special
This role goes beyond posting content. You'll help shape afashion-tech brand with purpose, one that supports women in expressing themselves authentically through what they wear.
You'll work closely with the Founder, influence the brand's creative direction, and play a key role in how BEYONDLABEL grows, connects, and shows up in culture. Your ideas won't sit in a deck they'll go live.
How to Apply
Send the following to[Confidential Information]
- Your CV
- Your portfolio or Instagram handle
- A short note on why you're a great fit for this role
- Applications are rolling we're moving fast. Apply early.
