Job Title: Social Media & Influencer Marketing Specialist
Location: Remote
Experience Required: 3-6 years in social media or marketing roles
Employment Type: Full-Time
About The Role
Petra Brands is looking for a creative and enthusiastic
Social Media & Influencer Marketing Specialist to join our marketing team. You will play a key role in developing our online presence and driving brand awareness through social media platforms and influencer partnerships.
Key Responsibilities
- Manage and curate content for the company's social media channels to enhance engagement and grow our audience
- Develop and implement influencer marketing campaigns that align with brand objectives
- Identify and collaborate with relevant influencers and brand advocates
- Conduct market research to identify trends and competitor strategies in social media and influencer marketing
- Analyze campaign performance using metrics and analytics tools and provide regular reports
- Assist in creating marketing material, including graphics, videos, and blog content
- Engage with the online community by responding to comments and messages
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 2-6 years of experience in social media management, influencer marketing, or digital marketing
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape
- Creative mindset with excellent writing and editing skills
- Proficiency in social media analytics and management tools
- Strong interpersonal skills with the ability to build relationships with influencers and partners
