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Social Media & Influencer Marketing Expert (Executive and Non-Executive)

  • Posted 14 days ago
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Job Description

Location: Manila, Philippines

Level: L9- Specialist

Experience Required: 6–7 years in Social Media and/or Influencer Marketing

Employment Type: Full-Time

KEY RESPONSIBILITIES

  • Execute and manage social media content calendars across client-assigned platforms- ensuring timely, accurate, and on-brand publishing across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X.
  • Identify, vet, and manage influencer relationships- coordinating outreach, briefing, content review, posting schedules, and compliance documentation.
  • Build and maintain influencer lists and CRM records using tools such as CreatorIQ, Tagger, or Traackr; maintain accurate campaign tracking sheets.
  • Operate and manage social media management platforms (Sprinklr, Hootsuite, or equivalent) for scheduling, community management, and listening workflows.
  • Pull, compile, and interpret social analytics data using native platform dashboards and third-party tools (e.g., Brandwatch); produce weekly and monthly performance reports with clear commentary.
  • Support channel strategy execution- implementing content pillars, posting cadences, and platform-specific formats (Reels, Stories, TikTok short-form, carousel posts, etc.).
  • Coordinate with creative teams to brief, review, and approve content assets in line with brand guidelines and platform specifications.
  • Monitor brand sentiment, trending conversations, and competitive activity; flag relevant insights to the strategy team.
  • Assist in campaign trafficking and quality assurance- ensuring all posts, tags, links, and tracking UTMs are correctly applied before publishing.
  • Support the onboarding and management of paid amplification for influencer content, including whitelisting and boosting workflows.

  • KEY DETAILS


    Location: Manila, Philippines

    Level: L7- Manager

    Experience Required: 9-10 years in Social Media and/or Influencer Marketing

    Employment Type: Full-Time

    KEY RESPONSIBILITIES

  • Lead the development and presentation of social media strategy and channel mix frameworks for client engagements, translating brand and business objectives into actionable social roadmaps.
  • Own client relationships as the primary point of contact- build trust, manage expectations, and present strategic recommendations at senior stakeholder level.
  • Direct and manage a team of 4–8 social media and content professionals, providing day-to-day oversight, performance coaching, and workload management.
  • Oversee end-to-end influencer marketing programmes- from roster identification and contract negotiation to content briefing, compliance review, and performance reporting.
  • Drive content calendar planning and publishing governance across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and X (Twitter).
  • Define and own the analytics and reporting framework; translate performance data into strategic insights and actionable optimisation recommendations.
  • Partner with internal strategy, creative, and technology teams to ensure integrated campaign delivery.
  • Manage project scopes, timelines, and budgets; flag risks early and ensure on-time, on-budget delivery.
  • Champion platform best practices and stay current on algorithm updates, emerging formats, and industry trends.
  • Contribute to new business development- support RFP responses, pitch deck development, and capability presentations.

  • Level: L9- Specialist


    Experience Required: 6–7 years in Social Media and/or Influencer Marketing

    Employment Type: Full-Time

    REQUIRED SKILLS & EXPERIENCE

  • 6–7 years of hands-on experience in social media management and/or influencer marketing, within an agency, consultancy, or brand team.
  • Strong operational experience managing multi-platform content calendars across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X simultaneously.
  • Proficiency in social media management platforms: Sprinklr, Hootsuite, or equivalent tools for scheduling, listening, and reporting.
  • Working knowledge of influencer marketing platforms: CreatorIQ, Tagger, Traackr, or Aspire- including influencer search, vetting, and campaign tracking functionality.
  • Hands-on experience with social listening and analytics tools: Brandwatch, Talkwalker, or equivalent.
  • Deep familiarity with native platform features, algorithm behaviour, content formats, and ad managers across key social platforms.
  • Ability to analyse social performance data and produce clear, actionable reports with commentary- including reach, impressions, engagement rate, follower growth, and EMV.
  • Experience managing influencer deliverables- including briefing documents, content approval workflows, and FTC/disclosure compliance.
  • Strong attention to detail with the ability to manage multiple workstreams and deadlines simultaneously.
  • Good written English communication skills; capable of drafting copy, captions, and client-ready reports.

  • NICE TO HAVE

  • Experience with affiliate marketing tools and performance-based influencer tracking.
  • Exposure to social commerce features (TikTok Shop, Instagram Shopping, etc.).
  • Basic understanding of paid social - including boosting, dark posting, and creator whitelisting.
  • Experience working across APAC or Southeast Asian market contexts.

  • Level: L7- Manager


    Experience Required: 9-10 years in Social Media and/or Influencer Marketing

    Employment Type: Full-Time

    REQUIRED SKILLS & EXPERIENCE

  • 9–10 years of hands-on experience in social media strategy and/or influencer marketing, preferably within a digital agency, consultancy, or in-house brand environment.
  • Demonstrated experience in a people management or team lead capacity; ability to mentor, develop, and performance-manage junior team members.
  • Proven track record of managing client relationships independently, including presenting to C-suite and VP-level stakeholders.
  • Deep platform expertise across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X- including native analytics dashboards and ad managers.
  • Proficiency with enterprise social and influencer tools: Sprinklr, Brandwatch, CreatorIQ, Tagger, Traackr, or equivalent platforms.
  • Strong command of social strategy methodologies: channel mix planning, audience segmentation, content pillar frameworks, and campaign measurement.
  • Experience designing and executing influencer programmes at scale- including macro, micro, and nano tiers across paid and organic activations.
  • Proficient in social analytics and reporting: reach/engagement benchmarking, share of voice, earned media value (EMV), and ROI modelling.
  • Excellent written and verbal communication skills in English; skilled at distilling complex ideas into compelling narratives.
  • Proven project management capability- experienced with campaign planning tools, Gantt charts, and milestone tracking.

  • NICE TO HAVE

  • Experience working with APAC or Southeast Asian markets and culturally nuanced content strategies.
  • Familiarity with paid social amplification and creator whitelisting/dark posting strategies.
  • Exposure to affiliate marketing platforms and performance-based influencer models.
  • Prior experience in a consulting or professional services environment.


  • More Info

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    Job ID: 151602159

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