Remote | 9.30am-6.30pm (GMT+8) | 80k - 130k PHP/month
We're looking for a social media creative strategist with systematic thinking who can turn scroll-stopping content into profitable Facebook & Instagram (Meta) ads.
This role is for someone who understands what makes people stop, watch, and buy on social platformsand can build a repeatable system to produce that content at scale.
You'll create content that doesn't look like ads but drives measurable results: ROAS, conversions, and profitable growth.
We Want Someone Who Can:
- Create thumb-stopping social content that sells (not traditional ads)
- Build systematic content production workflows
- Think in pipelines: ideation scripting production testing scaling
- Learn Meta ads strategy and apply creative thinking to performance marketing
- Analyse what works and turn wins into repeatable systems
You Will Manage:
- Content ideation and scripting
- Creator briefing and coordination
- Production workflows and quality control
- Creative testing frameworks
- Performance analysis (with our guidance on media buying)
Who This Role is NOT For:
- people who are not interested in numbers, testing and optimization
- people who only want to make aesthetic content without thinking of conversion
- people who never scripted or produced video content at scale
Who this role is for:
You'll thrive here if:
- You have taste.You know what content stops the scroll and makes people feel something.
- You understand persuasion.You can explainwhya piece of content makes someone want to buy even if you don't know the technical marketing terms yet.
- You think in systems.You naturally build workflows: 5 hooks 3 angles 2 formats = 30 test variations.
- You can script compelling stories.You've written 30+ video scripts that drove engagement.
- You let data sharpen your creative instincts.You are excited to learn how performance data can reveal which hooks work, which angles convert, and how to systematically improve your creative strategy.
- You're hungry to learn.You're excited to apply your content skills to performance marketing and eventually lead a team as we scale 6080% year on year.
Responsibilities:
- Content Production System: Build a pipeline that delivers 5-10 weekly video creatives that feel native to social platforms but drive conversions.
- End-to-End Script Development: Write scroll-stopping scripts based on customer pain points, brand voice, and platform best practices. Develop creative briefs for execution.
- Creator Management: Coordinate creators in the US and Australia with precise briefs, manage timelines, ensure quality control, and build templates for consistent output.
- Systematic Testing Framework: Launch structured creative tests to test how the content convert - scale winners, kill losers fast.
- Performance Analysis: Monitor daily creative performance (we'll teach you the metrics), conduct weekly refreshes to combat fatigue, deliver monthly reports, and refine the system.
- Learn & Scale: Work closely with the CEO to learn Meta ads strategy, apply your creative thinking to media buying, and take increasing ownership of budget and ROAS targets over time.
What We're Looking For:
- 3+ years creating social content that drove measurable results (sales, leads, or high engagement)
- Portfolio of 30+ short-form videos you've scripted or produced
- Proven ability to build workflows and manage production pipelines
- Strong writing skills for scripts, hooks, and direct-response copy
- Willingness to learn performance marketing and data analysis
- Experience managing creators or production workflows (preferred but not required)
Details:
- Location: Remote (Philippines-based)
- Remuneration: 80,000 - 130,000 PHP/month (based on experience)
- Commitment: Full-time, Monday to Friday, 9.30am - 6.30pm (GMT+8)
Why Join Crafti
- Work on Products That Sell Themselves: Our wellness and lifestyle products are genuinely exciting to market. You'll create content for products that improve people's lives, with authentic customer stories that make compelling material.
- Direct Impact & CEO Access: You'll report directly to the CEO with full ownership of our content-to-conversion system. Your creatives directly drive revenuewhen you win, the company wins.
- Rapid Career Growth: We're scaling from 7 to 8 figures, and you'll grow with us. Strong performers can progress from Content Lead to Head of Growth within 12-18 months.
About Crafti
Crafti is a fast-growing Direct-to-Consumer health and wellness brand with sales in the USA and Singapore. We are headquartered in Singapore and operate remotely across 4 countries.
In the last 4 years, we've grown to 7 figures in annual revenue with 6080% YoY growth. As we scale towards 8 figures, we're looking for driven individuals who want to learn, grow, and advance quickly alongside the company.
