We are seeking a high-caliber Social Media Director with a growth marketing engine to scale the digital presence and revenue of a world-renowned orthopedic and sports medicine expert.
You will own the full funnel, turning decades of clinical expertise, medical research, and published books into high-impact, revenue-driving digital content. Your primary objective is to drive demand and sales for a medical recovery device, supported by the strategic marketing of e-learning courses and published books.
The Three Business Pillars
- Medical Technology: Recovery tools (Primary focus for sales growth)
- Education: Online courses and e-learning for medical/fitness professionals
- Thought Leadership: Published books and global lectures
Full-time: 40 hours per week
Remote: Fully remote (client based in Chicago, USA)
Engagement Type: Independent Contractor
Monthly Rate: $1600-2000 (based on a 40-hour workweek; flexible depending on experience)
Key Responsibilities:
- Create and own a comprehensive social media growth and sales strategy across multiple accounts (Instagram, TikTok, YouTube)
- Turn existing long-form content (lectures, talks, research) into high-performing short-form videos (Reels, Shorts, TikTok)
- Produce videos with strong hooks, engaging on-screen text, medical diagrams, and clear visual explanations of complex recovery concepts
- Write captions, hooks, and CTAs designed to drive clicks, lead captures, and sales
- Develop keyword-optimized posts for reach and discovery
- Run email marketing campaigns via Klaviyo to nurture the community
- Identify, test, and scale viral content angles
- Support or run paid ads (Meta/Google) to amplify winning organic content
- Grow into a management role, eventually overseeing a content team as the brand scales
Role Requirements (Must-Haves):
- 5+ years of experience growing social media accounts specifically for revenue generation, not just vanity metrics
- Ability to build and maintain a structured content calendar while remaining agile enough to jump on trends
- Proficiency in AI-assisted content creation (ChatGPT/OpenAI) and Klaviyo for email marketing
- Comfortable with a Sales > Views philosophy and capable of taking full ownership of revenue outcomes
- Comfortable working with expert-level medical, educational, or technical content
- A proactive self-starter who doesn't wait for instructions
Nice-to-Haves:
- Advanced Meta/Google Ads experience with proven ROI
- Background in sports, fitness, or medical industries
- Experience launching viral campaigns for high-ticket products or technology
Recruitment Process:
- Initial Interview
- Portfolio Review
- Client Interview
- Offer and Onboarding
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