Social Media Coordinator

Job Title

Social Media Coordinator (Wellness and Lifestyle)

Full-time | Remote

US Time

The Role

This role owns the day-to-day strategy, creation, execution, and growth of Abbot's social channels,

with a primary focus on Instagram and secondary focus on TikTok.

You'll be responsible for translating Abbot's wellness positioning into compelling content — from

educational carousels and recipes to founder stories, trends, and short-form video — while staying on top

of platform algorithms, performance, and growth levers.

This is a hands-on role for someone who can think strategically and execute quickly.

Key Responsibilities

Content Strategy & Planning

● Own and manage a monthly social content calendar, built around Abbot's approved content

buckets (wellness &education, food & recipes, product & ingredient spotlights, retailer moments, founder/BTS, and cultural moments)

● Ensure content ladders back to Abbot's broader brand goals: wellness authority, engagement,

community, and discovery

● Balance Know Us / Get Us / Love Us content to move followers from awareness to advocacy

Content Creation

● Create on-brand content using Canva (static posts, carousels, infographics, story assets)

● Produce and/or edit short-form video (Reels & TikTok): simple recipe videos, lifestyle clips,

founder moments, ASMR, trends

● Turn raw assets (UGC, iPhone videos, product shots, founder clips) into polished, high-

performing content

● Leverage AI tools (ChatGPT, caption tools, idea generators, editing tools) to increase speed,

ideation, and testing — without losing brand voice

Copywriting & Captioning

● Write captions that are:

○ Wellness-forward (not preachy)

○ Smart, warm, and approachable

○ Educational but digestible

○ Optimized for SEO, reach, and saves

● Maintain a consistent Abbot's voice across posts, stories, and replies

Publishing & Community Management

● Publish all grid posts, Reels, TikToks, and Stories

● Post and manage Instagram Stories regularly (product, BTS, reposts, polls, education, retailer

moments)

● Engage with the community daily: comments, DMs, replies, proactive engagement

● Identify and save strong UGC for future use

Growth, Performance & Paid

● Deep understanding of Instagram and TikTok algorithms

● Track performance and optimize content based on:

○ Reach, saves, shares, engagement, follower growth

● Run and manage:

○ Boosted posts

○ Light paid social (IG ads, retargeting, testing creative)

● Make recommendations on content formats, hooks, trends, and posting cadence

● Collaborate with the broader team on launches, promotions, and retailer moments

What We're Looking For

Must-Haves

● 3–5+ years managing brand social media accounts (CPG, wellness, food, or lifestyle strongly

preferred)

● Deep knowledge of Instagram & TikTok best practices

● Strong Canva skills (carousels, story templates, infographics)

● Comfortable creating and editing short-form video

● Excellent copywriting skills with an eye for brand voice

● Proven experience growing engagement and reach organically

● Comfortable working independently and owning outcomes

Nice-to-Haves

● Experience running paid social or boosting posts

● Familiarity with wellness, nutrition, or functional food brands

● Experience leveraging AI tools to speed up content creation

● Founder-led or small-brand experience

● Strong aesthetic eye aligned with premium wellness brands

How You'll Be Measured

● Engagement rate & saves

● Reach and discoverability

● Follower growth

● Content consistency and quality

● Community health and interaction

● Ability to turn strategy into execution — on time, every month

Why This Role Is Special

● You're not just posting - you're building a wellness brand

● Direct access to the founder and leadership team

● Clear brand vision, buckets, and playbook (no guessing)

● Opportunity to shape how Abbot's shows up culturally

• ● Room to grow the role as the brand scales