Social Media Content Specialist

At NexusPoint, our Social Media Content & Platform Specialists help entrepreneurs turn existing content into consistent, accurately published assets. This role supports Annie McCormick with the editing, organization, product linking, and platform execution needed to keep her content and subscription programs running smoothly.

THE ROLE This is a hands-on technical and production role. Annie already creates the content, has established audiences, and has promotional assets ready to publish. The specialist will edit, organize, link, upload, and distribute that content accurately and consistently. The ideal candidate understands social media platforms, product-linking workflows, subscription programs, and content-management systems. They must be able to begin contributing immediately without requiring training on foundational platform functions. Position: Part-time and fully remote.

KEY RESPONSIBILITIES

1. Social Media Content Execution

- Manage content execution across TikTok, Instagram, and Facebook.

- Edit Annie's existing footage according to an agreed visual style, maintaining consistent fonts, captions, editing elements, and branding.

- Review every video for accuracy and completion before publishing.

- Publish at least one video per day during the initial phase, increasing production to two or three videos per day throughout October, November, and December.

- Organize raw footage, edited videos, and published content so assets can be easily located and tracked.

2. Product Linking and Social Commerce Support

- Add and verify TikTok Shop and Amazon Storefront product links, ensuring every product-focused video connects to the correct product or destination.

- Add relevant SEO keywords to improve content visibility and searchability.

- Confirm that links, captions, keywords, and platform settings are accurate before content goes live.

- Monitor published content and correct technical or linking issues promptly.

3. Subscription Platform Development

- Help build and manage Annie's Instagram subscription platform.

- Support the expansion of her existing TikTok subscription program into Instagram. - Assist with establishing and growing the necessary Facebook presence.

- Organize and populate the subscription platforms with Annie's existing content.

- Edit and publish monthly expert interviews behind the subscriber paywall.

- Ensure paid subscribers can easily access the correct content and resources.

4. Lead Funnel Execution

- Use ManyChat and Annie's existing funnel assets to move interested leads into the subscription program.

- Help re-engage approximately 26,000 people who previously purchased or expressed interest in Annie's pet-sitting guide.

- Connect existing freebies, lead magnets, and promotional materials to the appropriate subscription pathways.

- Execute approximately 40 ready-to-publish videos promoting the pet-sitting subscription program.

- Track the status of promotional content and flag missing assets or technical issues.

5. Workflow and Project Management

- Bring an established project management system and content-production process.

- Set up and maintain a clear workflow using a suitable platform such as Asana, Notion, or a comparable tool.

- Keep projects, deadlines, approvals, edits, and publishing status organized and visible.

- Maintain a consistent system instead of changing tools without discussion or approval.

- Proactively communicate about software limitations, subscription renewals, costs, or recommended process adjustments.

- Identify workflow problems early and recommend practical solutions.

QUALIFICATIONS

- Demonstrated experience managing and publishing content across TikTok, Instagram, and Facebook.

- Strong short-form video-editing skills, with a portfolio or examples of relevant editing and platform-management work.

- Experience with TikTok Shop and Amazon Storefront product links, social media SEO keywords, and platform search optimization.

- Experience building or managing paid subscription content on TikTok or Instagram. |-

- Working knowledge of ManyChat or a similar lead-funnel platform.

- Experience using Asana, Notion, Trello, or comparable project management systems.

- Strong attention to detail and quality-control skills, with the ability to follow established branding, fonts, and editing styles.

- Ability to manage multiple content assets, deadlines, and platforms independently.

PERSONAL ATTRIBUTES:

- A self-starter who brings an effective process and moves existing content efficiently from raw footage to a finished, published asset.

- Technically confident with publishing, product linking, subscriptions, and paywalled content.

- Proactive about tools, subscriptions, deadlines, and workflow issues while keeping Annie informed.

- Careful and dependable, delivering complete, accurate content without repeated corrections.

- Understands how consistency and timely execution support revenue generation and allow Annie to focus on creating content.