Job title: Social Media Content Creator
Role: Freelancer (3-6 months)
Location: Manila, Philippines
What you will be doing:
Content Creation:
- Develop creative content ideas for social media, prepare a content calendar, and produce compelling copy..
- Create visual imagery / graphics / videos using tools like Adobe Creative Suite and Canva.
- Adhere to brand guidelines for tone, voice, and visual content.
- Write compelling and clear copy for posts, captions, blogs, and other social media content.
- Craft stories that resonate with the target audience and convey the brand's narrative effectively.
Strategy Execution:
- Support our content strategists, apply SEO best practices, manage paid media strategies, collaborate with media agencies.
- Optimize content for different platforms, ensuring the correct use of hashtags, keywords, and tags.
Community management and Influencer Engagement:
- Manage community interactions.
- Identify and collaborate with influencers and other brands for partnerships or sponsored content.
- Liaise with influencers and media agencies to boost content
Analytics and Reporting:
- Use analytics tools to track performance and generate reports, providing insights for future content optimization
- Track metrics such as likes, shares, comments, and growth in followers.
Administrative Tasks:
- Use social media management tools (like Hootsuite, Buffer) to schedule and distribute content across various platforms.
- Manage budget for content creation and promotion, ensuring efficient use of resources.
Collaboration:
- Work closely with marketing, design, and product teams to ensure content is on-brand effective in its purpose.
- Client Communication: Discuss content strategy, performance, and revisions with clients if applicable.
Continuous Learning:
- Keep up-to-date with the latest trends, tools, and best practices in social media and digital marketing to ensure content remains relevant and engaging.
Legal and Ethical Compliance:
- Ensure all content complies with copyright laws and obtain necessary permissions and releases.
Innovation and Experimentation:
- Test new content formats and experiment with different types of media to keep the content fresh and engaging.
- Analyze and integrate feedback from followers, clients, and team members to continually improve content quality.
What you need to be great in this role:
- Minimum of 3 years combined experience as a Digital Content Creator / Art Director
- Experience working across a range of high profile client accounts
- Experience working for a fast-paced environment
- Excellent communication, presentation and interpersonal skills, with the ability to collaborate with the Creative Director
- Specific experience of UGC within the automotive industry would be a huge bonus.
- Has outstanding all-round design skills, with in-depth knowledge of Adobe Creative Suite
- Basic motion graphics and video editing skills are important
- Experience in producing digital and social media content and can demonstrate this within a wide and varied portfolio
- Has delivered both B2C and B2B collaterals in a fast paced and iterative environment
- Has an excellent understanding of the technical constraints and design regulations that all social media media assets must adhere to
- Have the confidence to present a clear design rationale with their work
- Be a very creative and confident person who will actively participate in brainstorming sessions to drive digital excellence across the existing team
- Good verbal and written English communication and presentation skills
- Work well under pressure and manage workloads effectively
- Highly self-motivated and well organised
- A keen interest in the latest digital trends
- Creative agency experience
A little bit about us:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
Our values and how to live them:
Ambition you look for opportunities to deliver greater value to those around you.
Imagination you identify a range of solutions to problems.
Inclusion to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration you lead by example and encourage others to do the same.
Learning you have excellent listening skills that helps you to learn from our clients and those around you.
Results you accept responsibility for your actions.
Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
