Role Overview
We're looking for a Marketing Associate who will help build and grow the oboda brand through content, campaigns, brand management, and data-driven marketing.You'll work closely with the Sales team to make sure our marketing efforts don't just generate attention—they generate the right leads and contribute to revenue.More importantly, we're looking for someone who believes that technology, innovation, and better businesses can contribute to the advancement of the Philippines.
- Responsibilities: Campaigns and ContentCreate marketing content across social media, email, website, presentations, events, and other channels.Plan and execute marketing campaigns around product launches, customer stories, industry use cases, events, and company milestones.
- Develop content such as graphics, short-form videos, case studies, product explainers, and sales materials.
- Maintain a marketing calendar and ensure campaigns are executed consistently and on schedule.
- Experiment with new campaigns, channels, and content formats to grow awareness and generate leads.
Brand Alignment
- Ensure all marketing materials are consistent with oboda's brand, positioning, visual identity, and tone of voice.
- Work with internal teams to make sure external-facing materials communicate oboda clearly and consistently.
- Help maintain brand guidelines and marketing templates.
- Ensure campaigns communicate oboda's value proposition effectively to our target industries and customers.
Marketing Analytics
- Track the performance of campaigns, content, events, and marketing channels.
- Monitor metrics such as reach, engagement, website traffic, leads generated, conversion rates, and cost per lead.
- Prepare regular marketing performance reports and identify what is working and what should be improved.
- Use data to recommend changes to campaigns, messaging, targeting, and marketing spend.
Sales Collaboration
- Work closely with the Sales team to understand which marketing-generated leads are converting into qualified opportunities.
- Track lead quality across different campaigns, channels, industries, and customer segments.
- Gather feedback from Sales on lead quality and continuously improve marketing targeting.
- Help develop campaigns that attract companies that fit oboda's ideal customer profile.
- Support Sales with presentations, case studies, product materials, and other collateral needed to convert prospects.
- What we're looking forStrong written and verbal communication skills.
- Comfortable creating content and turning business or product concepts into clear marketing messages.
- Good understanding of social media, digital marketing, and basic marketing analytics.
- Organized and able to manage multiple campaigns and deadlines.
- Comfortable working with numbers and using data to make decisions.
- Able to collaborate closely with Sales, Product, Design, and other teams.
- Curious, proactive, and willing to experiment with new ideas.
- Experience in B2B, SaaS, technology, ERP, inventory management, or the Philippine SME market is a plus.
Key Qualities
- Believes strongly in innovation, technology, and continuous progress.
- Believes Filipino companies can become more competitive through better systems and technology.
- Wants to contribute to the advancement of the Philippines by helping local businesses modernize and grow.
- Is excited by the idea of building technology and brands that can have a meaningful impact on Philippine businesses.
- Has a strong sense of ownership and wants to help build something from the ground up.
- Is curious about how industries, businesses, and technology are evolving.
- Is comfortable challenging old ways of doing things and looking for better ones.
Success Criteria
Success in this role will be measured not only by the amount of content produced or leads generated, but by:
- Consistency and quality of the oboda brand.
- Performance of marketing campaigns.
- Growth in qualified inbound leads.
- Marketing-to-sales conversion rates.
- Quality of leads according to Sales.
- Ability to identify which campaigns and channels are contributing to actual customers and revenue.
