Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.
We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world's most complex challenges and deliver more impact together.
Role description:
The Social Media & Talent Communities Lead is responsible for helping to shape and deliver the global organic social media and community strategy for employer branding. This role drives audience growth, engagement, and advocacy across priority platforms such as LinkedIn, Facebook and Instagram, while building meaningful relationships with talent communities, employee ambassadors, and alumni. It combines strategic channel planning with hands-on execution, performance optimisation, and stakeholder collaboration to strengthen the organisation's employer brand presence globally and support sustainable talent pipelines.
Role accountabilities:
- Lead the development and execution of the global organic social media and channel strategy aligned to EVP and hiring priorities
- Manage day-to-day publishing, distribution, and optimisation across key social platforms
- Drive audience growth, engagement, and follower quality across target talent segments
- Oversee social listening, community engagement, and sentiment analysis, translating insights into action
- Build and manage employer brand ambassador and advocacy programmes globally
- Develop and manage global talent communities and alumni engagement strategies via CRM platforms
- Lead amplification of employer brand campaigns across organic channels and employee networks
- Analyse performance data and provide actionable insights to improve content, campaigns, and engagement
- Collaborate with content, marcomms, and talent acquisition teams to ensure alignment and execution quality
- Establish and maintain governance, processes, and best practices for global social and community activity
Qualifications & Experience:
- Bachelor's degree in Marketing, Communications, Business, HR, or related field
- Minimum 5+ years experience in social media, employer branding, or digital communications
- Proven experience managing global or multi-market social channels and communities
- Experience building and scaling ambassador or employee advocacy programmes
- Proficiency in analytics tools (e.g., LinkedIn Analytics, Sprout Social, Hootsuite, or similar)
- Experience working with CRM or talent community platforms
- Strong strategic thinking with the ability to design and execute global channel strategies
- Excellent stakeholder management and cross-functional collaboration skills
- Data-driven, culturally aware, and comfortable working in fast-paced, global environments
Why Arcadis
We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It's why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.
You'll do meaningful work, and no matter what role, you'll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.
Together, we can create a lasting legacy.
Join Arcadis. Create a Legacy.
Our Commitment to Equality, Diversity, Inclusion & Belonging
We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people.
