Social Media Center Lead

Role Overview

We're looking for a Social Media Center Lead to build and scale a high-performing, multi-brand social ecosystem across platforms including Meta, TikTok, X, YouTube, and owned communities.

This role leads a centralized Social Media Center that supports a portfolio of brands (with Samsung as a key account), driving content excellence, community growth, and measurable business impact. You will oversee a cross-functional team spanning social, community, and engagement/KOL management, ensuring consistent quality while tailoring strategies to each brand's unique objectives.

This is a leadership role for someone who can balance strategic thinking with operational precision, and turn social into a scalable growth engine across clients.

Key Responsibilities

1. Social Strategy & Governance

• Own the end-to-end social media strategy across all platforms
• Translate business priorities into platform-native content and engagement frameworks
• Establish clear operating models, workflows, and governance for always-on and campaign-based activities
• Drive full-funnel impact: awareness → engagement → conversion → advocacy

2. Team Leadership & Structure

• Lead and mentor a cross-functional team:
• Social Media Managers
• Community Managers
• Engagement Managers
• Build a high-performance culture anchored on speed, accountability, and experimentation
• Establish scalable ways of working, governance, and workflow systems
• Set KPIs and ensure alignment across roles to avoid silos

3. Content & Platform Excellence

• Ensure content is mobile-first, platform-native, and performance-driven
• Partner with creative and production teams to deliver high-volume, high-quality output
• Drive innovation in formats (short-form video, live, UGC, creator-led content)

4. Community & Ecosystem Growth

• Grow and manage owned and partner communities across brands
• Develop programs for KOLs, micro-creators, and ambassadors
• Build engagement strategies that convert audiences into active communities and advocates

5. KOL & Engagement Strategy

• Oversee KOL lifecycle management (recruitment, activation, performance tracking)
• Ensure creators are aligned with brand narrative and conversion goals
• Optimize engagement strategies to maximize reach, relevance, and ROI

6. Performance. Analytics & Optimization

• Own reporting across platforms: engagement, growth, sentiment, and conversion signals
• Translate data into actionable insights and optimization roadmaps
• Lead test-and-learn initiatives to improve content effectiveness and efficiency

7. Cross-Functional Collaboration

• Work closely with cross-function teams both internal and external stakeholders
• Ensure social is fully integrated into campaign planning and execution
• Partner with internal teams (strategy, creative, media, e-commerce) and external stakeholders

Qualifications

• 7–10+ years in social media, digital marketing, or content strategy
• Proven experience managing multi-platform ecosystems at scale
• Strong leadership experience handling layered teams and diverse functions
• Deep understanding of TikTok, Meta, YouTube, and emerging platform dynamics
• Experience with KOL/influencer ecosystems and community building
• Data-driven mindset with strong command of analytics and reporting tools
• Ability to operate in a fast-paced, high-volume content environment

What Success Looks Like

• Social evolves from executional to strategic growth driver
• Strong, engaged communities across owned social platforms
• Consistent delivery of high-performing, platform-native content
• Measurable impact on engagement, advocacy, and conversion metrics