Overview:
The Social Media Associate will assist the Social Media Manager in optimizing & increasing the brands visibility & awareness on the social media channel, specifically Sunnies Face, making sure that the content published on the channel represent the brands voice, style, & image
Overall Mission:
Social Media Management
- Assist the Social Media Manager in managing the day-to-day handling and distribution of assets across social media platforms including Instagram, Facebook, and TikTok
- Maintain a solid media presence to increase brand awareness
Content Creation
- Brainstorm fresh, innovative content ideas that are exciting & visually pleasing, yet align with brand goals
- Create & edit appropriate content including copy, photos & videos to suit specific social media channels
- Develop influencer content & reach out to potential collaborators to widen reach online
Trend Research & Development
- Stay up to date on the latest social media practices and research on current benchmark trends and audience preferences on each platform
- Assess todays pop culture trends globally and apply these to the brands social media plans, when suitable
- Publish with care and be in the know about cultural and political sensitivities that may damage the brands reputation
Qualifications:
- Bachelors degree in advertising, Communication, Marketing, or related field
- Knowledge in Adobe Photoshop, Illustrator, and other editing programs
- Good understanding of the use of different social media platforms
- Able to use the brands voice when writing and publishing content
- Well-organized and detail-oriented
- Effective communication skills
- Creative & innovative
