Why this role exists
Locad is a fulfillment company built on a combination of real infrastructure and software - operating across South East Asia, Australia, Middle East, and North America. Some of the most interesting consumer brands run their global fulfillment on us. We have a story unlike any other B2B fulfillment company: real infrastructure on the ground, real software running it, real teams shipping every day, and real founders building a global business on top of us. Almost none of that story makes it onto the internet today.
You will change that. You will be the person who turns warehouse chaos into content, founders into voices people follow, signals on the social web into pipeline for our sales team, and our own fulfillment data into thought leadership the industry actually reads. This is a maker's role. We want taste, output, and a point of view - not a slide deck about social strategy.
What you'll own
The charter is sequenced. Primary muscles first; secondary and lighter motions grow as the foundation gets laid.
Primary:
Social channels & creative content (your beachhead)
- Own Locad's voice and presence across LinkedIn, Instagram, and TikTok (with Facebook as a secondary channel and YouTube as a light surface for longer-form).
- Build a repeatable content engine: blend campaign moments with platform-native, high-frequency publishing.
- Conceive, capture, and edit short form video end-to-end. CapCut, Canva, native tools - whatever ships fastest.
- Direct freelancers and external editors for long form pieces; you own the brief, the cuts, and the final say on quality.
- Build a thought leadership track on fulfillment, cross border e-commerce, and global commerce. Craft data-driven stories that turn Locad's own fulfillment data into insights and narratives worth reading.
- Plan and produce collaborations with creators, brands, and partners. Co-created content that extends Locad's reach into audiences we don't otherwise touch.
On-ground content across all our markets
- Quarterly capture trips to Locad fulfillment sites across the Philippines, Singapore, Malaysia, and Indonesia to embed with the ops teams and bring back real stories.
Source on-ground content from our North America and Middle East sites via local teams. Build the workflows, briefs, and a remote capture playbook that lets local teams ship raw footage and stories you can package.
Find the characters, the moments, the textures. The job isn't tour the site - it's to spot what's worth filming and make it watchable.
Build a working library of B-roll, soundbites, and customer footage that fuels months of downstream content. - Primary: Founder & executive amplification
- Partner with our founders and executives on LinkedIn to translate raw material (voice notes, customer calls, half-formed ideas) into content that builds their voice and Locad's category position.
This is a creative partnership, not ghostwriting. You'll capture, shape, and produce while they bring the point of view.
Social listening (turning signals into pipeline)
- Build a social listening practice that monitors where brands, founders, and operators are talking about fulfillment, 3PL, cross-border shipping, and adjacent services - across LinkedIn, Reddit, X, Facebook groups, niche communities, and any channel where the conversation actually happens.
Surface intent signals: brands asking for fulfillment partners, founders shipping to new markets, complaints about competitors, new launches that need infrastructure.
Package those signals for the BDR team as sales intelligence.
Secondary:
Brand voice & comms on social
- Define and maintain Locad's brand voice across owned channels.
- Lead the large brand campaigns the company builds toward - concept, production, rollout.
Light:
Customer storytelling
Source and produce customer features across Southeast Asia - testimonials, founder spotlights, look what they're shipping with us moments.
PR
A light motion. We run proactive PR for roughly two to three months a year, currently in the Philippines only - story seeding, press coordination, founder media moments. When that window is on, you're the in house lead. Outside those windows, PR is essentially off-deck.
Who you are
We're looking for one of these three:
- A creator who's done in-house brand work. You've built an audience - yours or someone else's. And at some point pulled that craft into a brand seat. (This is the most aspirational profile for us.)
- An agency creative. Art director, content lead, social lead, or creative producer at a strong agency. You've shipped work for multiple brands and you're ready to build deeply for one.
- An in-house brand team alum. You've worked on the brand side at a company that takes brand seriously, and you want a more autonomous canvas.
What you're not: a B2B SaaS social manager whose work has been campaign briefs and content calendars. We're looking for taste-first makers, not strategy-first marketeers. (Yes, we know that's a sharp filter. It's intentional.)
Must-have
- 3-5 years in social/content/brand or creator/agency creative work.
- Strong editorial instincts and content taste. You can tell us why something works without reaching for a framework.
- Hands-on with short form video production: shoot, edit, publish - independently. CapCut/Canva fluency, Adobe Premiere or Final Cut a plus.
- Native voice for at least one of LinkedIn, Instagram, TikTok - the kind of fluency that comes from actually living on the platform.
- Native or fully-fluent English written voice. Locad publishes in English globally.
- Comfortable with quarterly cross-SEA travel for warehouse capture.
- A portfolio. Anything you've made and published - yours or a brand's.
Nice-to-have
- Long-form video skills (Premiere/Final Cut) - useful for direction even if we outsource final edits.
- Direct experience producing founder/executive LinkedIn content at scale.
- Exposure to creator partnerships, influencer collaboration, or community building.
- A point of view on how A.I. tools (Claude, Sora, ElevenLabs, Runway, Descript) change short-form production. We want someone using them already, not someone planning to learn.
