Job Summary
We are seeking a detail-oriented Social Ads Analyst to build, launch, optimize, and manage Meta (Facebook & Instagram) advertising campaigns. The role requires strong analytical skills, hands-on experience with Meta Ads Manager, and the ability to meet quality, productivity, SLA, and AHT targets in a fast-paced operations environment.
Key Responsibilities
- Build, launch, and manage Meta Ads campaigns, including audience targeting, ad creatives, budgets, and bidding strategies.
- Monitor and optimize campaign performance through data-driven adjustments to audiences, placements, creatives, and budgets.
- Execute campaign setup updates, offboarding activities, ad launches, and change requests with accuracy and timeliness.
- Ensure compliance with quality standards, SOPs, SLA requirements, and productivity targets.
- Collaborate with team members and stakeholders while staying updated on Meta Ads platform enhancements and policies.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
- 6 months to 2 years of hands-on experience managing Meta Ads campaigns.
- Working knowledge of Meta Ads Manager / Business Suite and social advertising best practices.
- Strong analytical, problem-solving, and attention-to-detail skills.
- Proficiency in Excel or Google Sheets and experience working in a metrics-driven environment.
Preferred Qualifications
- Meta Blueprint Certification.
- Experience supporting local or multi-location business accounts.
- Familiarity with Salesforce, ticketing systems, or campaign workflow tools.
- Experience working within SLA, AHT, productivity, and quality-driven environments.
