BACKGROUND AND PURPOSE OF ROLE: This role will be tasked with growing the Selecta Ice Cream offline and online business by working with our Field Sales, Channel, Aggregator, and Online customer partners to enhance availability, visibility, and activation plans in trade. Additionally, this role will be responsible for analyzing shopper, channel, product, area, and customer performance to identify opportunities for in-store business growth and increased online penetration in our big box and supermarket retailers.
JOB SUMMARY: This role will handle Shopper & Channel Marketing for the Modern Trade channels, in which he/she needs to:
SHOPPER & CHANNEL MARKETING
- Work with the Ice Cream Business Units and Category Operations team in translating brand plans into Ice Cream programs in terms of availability, visibility and activation.
- Analyze channel, brand, area, and customer performance to identify opportunities to grow the ice cream category
- Use shopper and category growth drivers, channel insights, shopping missions and retail trends to sharpen plans
- Partner with Field Sales in landing shopper and channel programs in-trade
- Co-establish governance and rhythm with other Development Groups to ensure follow through of plans created
- Complete post-launch evaluation to measure effectivity of total channel programs
- Build, operate and transfer growth programs for designated channel
- Directly reporting to the Senior Shopper and Channel Assistant Marketing Manager.
Key Stakeholders
- Customer Strategy and Planning Team
- Market Planning and Operations Team
- Digital Commerce Team
- Customer Development Group
- Field Sales Teams
- Brand Marketing Teams
- Online Aggregators
- Online Customer Teams
Essential Skills
- Graduate of a Business or any related degree
- Experience in Trade Marketing or Shopper/Channel Strategy function in an FMCG business is a plus
- Excellent Microsoft Office skills, especially Excel and Powerpoint
- Experience in Data Analytics and is familiar with the use of Power BI/AFO/SAP database tools
- High-level data storytelling
- Should be a team player and possesses a professional and mature demeanour
- Can work well under tight deadlines
#TMICC
About The Magnum Ice Cream Company
With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
About
The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments and having fun doing it. Here's what defines success in our organization :
- We are all about growth
- We operate with speed and simplicity
- We win together with fun
- We boldly innovate to disrupt our industry
- We care and challenge
- We are experts in the Ice Cream Category
Additional Information
The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
For the recruitment of this position, we would like to emphasize that local conditions apply to the position
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE
Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
Disclaimer
Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
The Magnum Ice Cream Company is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At The Magnum Ice Cream Company we are interested in every individual bringing their Whole Self to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
