Shopify & Klaviyo Marketing Specialist

Job title: Shopify and Marketing Specialist

Type of employment: Part-time potential to grow to FT

Shift Schedule: Mon-Fri 8:00 AM - 12:00 PM PST (Part-time) / 8:00 AM - 4:30 PM (FT)

High-level summary

Support the company by managing Shopify Plus storefront updates, Klaviyo email/SMS automation, e-commerce optimization, and digital operations support.

This role is ideal for a Shopify and Klaviyo manager with strong lifecycle marketing experience, technical Shopify knowledge, data-driven optimization skills, and the ability to work independently with minimal hand-holding.

The person in this role will help keep the storefronts running smoothly, optimize automated flows and campaigns, improve conversion performance, and provide regular progress updates on campaign metrics, site changes, and upcoming priorities.

About the Company:

Operates two e-commerce brands in the brain health and wellness space.

The company requires clear, credible, and brand-compliant digital messaging that communicates physical mechanics of brain health and wellness in a professional and trustworthy way.

This role will support the company's e-commerce operations by managing Shopify Plus, Klaviyo, email automation, site updates, conversion optimization, and customer lifecycle communications.

Company core values:

• Credibility and trust — values clear, professional messaging that supports customer confidence in health and wellness products.
• Performance-driven growth — focuses on measurable e-commerce outcomes such as conversion rate, average order value, click-through rate, customer lifetime value, and email revenue contribution.
• Operational excellence — keeps Shopify storefronts, product information, apps, and customer journeys running smoothly and efficiently.
• Brand discipline — maintains clean visual standards, compliant messaging, and a user experience that is professional, clear, and uncluttered.
• Proactive ownership — values independent execution, structured communication, and regular updates on progress, performance, and next steps.

Objective of this role:

• Manage Shopify Plus storefront updates, product information, inventory support, app integrations, and minor front-end adjustments.
• Build, test, maintain, and optimize Klaviyo automated lifecycle flows and advanced customer segments.
• Improve e-commerce performance through A/B testing, data analysis, conversion optimization, and customer lifecycle strategy.
• Create and maintain email communications that align with brand standards, wellness messaging, and regulatory considerations.
• Work independently while providing clear progress updates, ideally three times per week.

Responsibilities:

Shopify Plus Platform Management

• Manage Shopify Plus backend operations across the company's e-commerce storefronts.
• Maintain products, collections, pricing, merchandising, inventory-related updates, and storefront content.
• Configure and manage Shopify applications and integrations.
• Troubleshoot Shopify Plus storefront, application, and platform issues.
• Perform storefront and theme adjustments while maintaining usability, site structure, and performance.
• Support minor front-end updates and technical changes when required.
• Manage landing pages, promotional updates, merchandising changes, and conversion-focused site improvements.
• Identify opportunities to improve storefront performance, customer experience, and conversion.
• Use Shopify Plus data to analyze customer behavior, purchasing patterns, merchandising performance, and conversion opportunities.
• Work independently inside Shopify Plus rather than relying on constant developer or manager support for routine platform management.

Klaviyo Flow Architecture and Segmentation

• Build, maintain, test, and optimize advanced Klaviyo lifecycle flows.
• Manage welcome, abandoned cart, browse abandonment, post-purchase, win-back, retention, and other automated customer journeys.
• Build multi-step flows using conditional logic and customer behavior.
• Create advanced segments based on purchase history, engagement, customer lifecycle stage, product behavior, and other relevant customer data.
• Monitor automation performance and identify opportunities to increase revenue generated through lifecycle marketing.
• Review triggers, filters, timing, conditional splits, and flow logic for accuracy.
• Continuously improve lifecycle automation using performance data and customer behavior.

Email and SMS Marketing

• Create, schedule, and manage email and SMS campaigns through Klaviyo.
• Write or adapt conversion-focused copy that aligns with brand positioning and health and wellness messaging standards.
• Create clean, professional email layouts that support readability and conversion.
• Develop subject lines, calls to action, promotional messaging, and customer-facing content.
• Coordinate campaign timing with promotions, product launches, inventory availability, seasonal opportunities, and business priorities.
• Maintain consistency across campaign messaging, customer journeys, and storefront promotions.

AI Integration and Automation

• Identify practical opportunities to use AI within Shopify, Klaviyo, e-commerce operations, marketing, reporting, or customer lifecycle workflows.
• Use AI tools to improve workflow efficiency, analysis, content production, personalization, automation, or operational processes.
• Implement or support AI-assisted processes that reduce repetitive work and improve execution speed or quality.
• Evaluate AI tools and integrations that can support e-commerce performance and operational efficiency.
• Demonstrate previous examples of applying AI to real business, marketing, e-commerce, or automation workflows.
• Use AI as part of daily execution rather than only for basic content generation.

Data Analysis, Conversion Optimization, and Testing

• Track and analyze metrics including:
• Conversion rate
• Average order value
• Click-through rate
• Customer lifetime value
• Email revenue contribution
• Customer retention
• Engagement
• Flow and campaign performance
• Design and run A/B tests across email, SMS, customer segments, landing pages, subject lines, calls to action, send timing, and customer journeys.
• Analyze test results and apply findings to future campaigns, flows, and storefront improvements.
• Focus on measurable business results rather than vanity metrics.
• Provide recommendations based on Shopify, Klaviyo, and customer behavior data.

Conversion Copywriting and Visual Standards

• Write or refine email, SMS, landing page, and storefront copy.
• Communicate brain health and wellness concepts clearly and professionally.
• Maintain brand credibility while creating persuasive customer messaging.
• Follow applicable brand and regulatory messaging standards.
• Maintain clean and professional visual execution across emails, landing pages, merchandising, and storefront updates.
• Avoid cluttered layouts and unclear customer journeys.

Project Management and Communication

• Manage assigned priorities independently with minimal hand-holding.
• Maintain visibility into completed work, current priorities, blockers, and upcoming tasks.
• Provide structured updates on Shopify changes, Klaviyo performance, campaigns, testing, automation, and business priorities.
• Communicate progress regularly, preferably three times per week.
• Identify issues and improvement opportunities before being asked.
• Anticipate seasonal campaigns, inventory shifts, promotional needs, customer lifecycle opportunities, and platform requirements.

Required Skills and Qualifications

• Proven hands-on experience managing Shopify Plus for an e-commerce brand.
• Strong Shopify Plus backend management experience.
• Experience managing Shopify products, collections, inventory-related updates, apps, integrations, merchandising, storefront content, and platform settings.
• Proven experience using or integrating AI into business, e-commerce, marketing, automation, analysis, or operational workflows.
• Experience troubleshooting Shopify platform, app, theme, and storefront issues.
• Familiarity with Shopify theme settings and minor front-end or Liquid-related updates.
• Proven experience managing Klaviyo for an e-commerce brand.
• Advanced Klaviyo flow architecture and segmentation experience.
• Experience building multi-step lifecycle automations using conditional logic.
• Strong understanding of customer lifecycle marketing, retention, personalization, and automation.
• Strong understanding of conversion optimization and e-commerce performance.
• Experience conducting A/B tests and applying performance data to marketing and storefront decisions.
• Ability to analyze conversion rate, average order value, click-through rate, customer lifetime value, email revenue, and retention performance.
• Ability to explain specific examples of how AI has been used to improve efficiency, performance, automation, or customer experience.
• Strong conversion copywriting skills.
• Strong visual judgment for e-commerce and email execution.
• Ability to manage work independently with minimal supervision.
• Strong written communication and structured reporting skills.
• Relevant e-commerce industry experience.

Preferred Skills and Qualifications

• Experience with health, wellness, supplements, bioscience, or regulated consumer products.
• Experience working with multiple Shopify Plus storefronts or brands.
• Experience writing or adapting science-backed, wellness-related, or regulated product messaging.
• Portfolio showing Shopify work, email designs, landing pages, customer journeys, or other e-commerce projects.
• Demonstrated experience increasing revenue through Shopify optimization, Klaviyo automation, segmentation, or conversion testing.
• Experience improving email revenue contribution through lifecycle automation.
• Experience supporting seasonal promotions and inventory-driven campaign planning.
• Experience with Shopify and Klaviyo analytics and reporting dashboards.
• Experience evaluating or implementing new e-commerce technology, automation, or AI tools.