Shopify and Digital Commerce Administrator
This role sits between e-commerce operations and performance marketing. It does not replace a senior media strategist. You make sure the store, feeds, events, assets, links, budgets, and reports are correctly configured so strategy can execute without operational failure.
What you will own
- Shopify administration: products, variants, collections, metafields, inventory rules, navigation, pages, redirects, discounts, gift cards, apps, staff permissions, and launch scheduling.
- Product data quality across title, description, price, compare-at price, SKU, barcode, size, color, material, images, video, SEO fields, shipping data, and market availability.
- Shopify Markets setup for approved countries, currencies, domains, languages, catalogs, pricing, availability, and content variations.
- Order, return, refund, fraud-review, fulfilment, and customer-service exceptions that require store administration.
- Meta commerce operations: catalog health, product sets, Commerce Manager, Facebook and Instagram channel status, Pixel and Conversions API event checks, landing links, UTMs, and campaign build support in Ads Manager.
- Google commerce operations: Merchant Center feed health, disapprovals, GTIN or MPN completeness, shipping and return settings, Google and YouTube channel status, GA4 linkage, conversion tracking checks, and Shopping or Performance Max campaign administration.
- Marketplace administration for channels approved by the company, including listings, variations, inventory, pricing, promotions, content compliance, order exceptions, returns, account health, and channel-specific deadlines.
- Campaign operations: naming, audiences, budgets approved by the owner, creative uploads, destination URLs, product sets, launch dates, exclusions, and quality assurance before activation.
- Weekly commerce report covering revenue, conversion, average order value, traffic, spend, return on ad spend, customer acquisition cost where available, feed errors, inventory risks, top and weak products, and actions required.
- Change log and release checklist for price, product, theme, feed, tracking, promotion, app, and marketplace changes.
- Approved AI tools for data cleanup, QA support, variation drafting, analysis, and documentation. Product facts, prices, campaign settings, and customer data still require human control.
First 90 days
First 30 days
- Audit Shopify, Markets, catalog structure, staff access, apps, feeds, tracking, Meta, Google, and active marketplaces.
- Produce a prioritized issue register with business impact, owner, and deadline.
- Document the product-data source of truth and approval path.
- Create launch, promotion, feed, and campaign QA checklists.
Days 31 to 60
- Resolve critical catalog, feed, tracking, redirect, and marketplace errors.
- Establish weekly reporting with agreed definitions for revenue, spend, conversion, ROAS, CAC, returns, and inventory risk.
- Run at least one product or campaign launch using the new checklist and change log.
- Document recurring Shopify, Meta, Google, and marketplace procedures.
Days 61 to 90
- Run routine store and channel administration without avoidable launch defects.
- Reduce catalog and feed error rates against the first-month baseline.
- Identify three conversion, merchandising, tracking, or process improvements supported by evidence.
- Present a 90-day commerce review with system risks, channel issues, and the next operating priorities.
Initial performance standards
- No unapproved changes to product facts, prices, promotions, inventory, budgets, or tracking.
- Critical product-feed or checkout issues acknowledged within the agreed incident window and followed through to resolution.
- Launch checklists completed before every scheduled release or promotion.
- Product and campaign links, UTMs, assets, dates, and destination pages checked before activation.
- Weekly reporting delivered on schedule with definitions that reconcile to source systems.
- Material disapprovals, account-health issues, inventory risks, and tracking breaks raised early.
Evidence we need from you
- Two or more years administering Shopify for a consumer, fashion, beauty, lifestyle, or retail business. Strong candidates with less experience and strong operating evidence will be considered.
- Hands-on work with products, variants, collections, metafields, discounts, apps, orders, returns, inventory, and Shopify Markets.
- Working knowledge of Meta Ads Manager, Commerce Manager, catalogs, Pixel, and Conversions API diagnostics.
- Working knowledge of Google Merchant Center, Google Ads, Shopping or Performance Max, GA4, and conversion tracking.
- Experience with at least one marketplace such as Amazon, TikTok Shop, Zalora, Lazada, or another relevant channel.
- Strong spreadsheet skills and comfort reconciling data across systems.
- Enough HTML and CSS knowledge to diagnose and make controlled content changes. Coding depth is not required.
- Clear written English, careful access handling, and disciplined change documentation.
Useful Additional Experience
- US e-commerce, sales tax configuration support, duties, or international selling.
- Feed-management tools, customer-service platforms, email or CRM systems, or inventory integrations.
- A/B testing, landing-page QA, SEO, merchandising, or lifecycle marketing operations.
- Fashion product data, sizing, imagery standards, and marketplace variation structures.
