(?????!!)Shopee APP - ?????? Affiliate & Performance Marketing Specialist / Marketing

Drive strategic partnerships across the Facebook/Instagram Affiliate Hub and YouTube Shopping, owning their operation and growth to create value across the creator ecosystem.
Lead strategic-partnership-related feature rollouts, new initiatives, and creator incentive programs to grow active partnered creators and engagement.
Own the end-to-end management of KOL/UGC-based paid campaigns across Meta, TikTok, and YouTube, covering campaign setup and delivery, budget optimization, and performance monitoring, and manage media agencies to source KOL/creator partnerships.
Monitor ads-driven performance across Meta, TikTok, and YouTube, tracking cost efficiency (CPA1, CPMAU, etc.) and translating insights into strategy and reporting for project owners and cross-functional stakeholders.

Facebook / Instagram YouTube Shopping

MetaTikTok YouTube KOL/UGC KOL
MetaTikTok YouTube CPA1CPMAU

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