Job Description:
AI-Led Content Execution
- Generate, refine, and scale long-form and landing page content using AI tools (ChatGPT, Gemini, Perplexity, etc.).
- Edit AI-generated drafts to meet structured content frameworks and LLM-extractable formats.
- Apply prescribed search intent, keyword focus, and testing methodologies to each piece.
- Optimize landing pages, blog articles, meta tags, and internal linking.
- Adapt tone and structure based on the Regional Content SOP and market nuances (US/UK English).
- Publish content via WordPress and CMS platforms.
- Ensure content meets quality standards while maintaining speed for rapid testing cycles.
- Structure content clearly for AI search visibility (featured snippets, entity clarity, semantic relevance).
Experimentation & Brainstorming
- Contribute ideas for new content topics and AI-search visibility strategies.
- Spot search trends and propose testable content angles aligned with intent clusters.
- Collaborate with the Regional SEO Content Specialist to refine content testing frameworks.
- Suggest improvements to prompt structures and scalable writing systems.
Reporting & Performance Tracking
- Support bi-weekly and monthly content reporting when needed.
- Track performance indicators (rankings, traffic signals, AI appearances).
- Document experiment outcomes and content adjustments when required.
- Provide insights on AI-output quality and optimization learnings.
Requirements:
- 1-3 years of experience in long-form or SEO-focused writing
- Strong command of American and/or British English (writing, editing, grammar)
- Active, hands-on user of AI tools (ChatGPT, Gemini, Perplexity, etc.) integrated into daily workflow
- Ability to generate, refine, and significantly improve AI-generated drafts
- Comfortable producing high-volume content within structured testing frameworks
- Understands search intent and basic SEO principles (entities, keywords, internal linking, meta optimization)
- Able to follow detailed SOPs while maintaining speed and accuracy
- Experience publishing via WordPress or website CMS
- Familiarity with SEO tools (GSC, Ahrefs, Keyword Planner) is a plus
- Basic understanding of HTML/CSS is a plus
- Strong attention to detail and quality control before submission
- Independent, organized, and comfortable working in fast experimentation cycles
- Open to feedback and quick iteration
- Able to contribute ideas during brainstorming, but execution-driven by default
