SEO Specialist — Remote (Full-Time)
About The Role
Trademark Hardware, a US-based direct-to-consumer (DTC) company specializing in commercial door hardware, is seeking a dedicated
SEO Specialist to lead organic search growth and recover Google Shopping visibility. This is a high-impact, hands-on role where you will own the SEO strategy end-to-end, working closely with the CEO and in-house web team.
Our website previously attracted :2,000 daily visitors but has experienced significant traffic decline, including a major Google Shopping drop in mid-2025. Your mission is to diagnose, resolve, and reverse this trend to restore and grow our digital presence.
Key Responsibilities
Immediate Priorities (First 60-90 Days):
- Diagnose and resolve Google Merchant Center visibility issues, including the 50% drop in Shopping clicks
- Correct product feed brand attribution (currently 97% listed as Unknown). Collaborate with web team (FinestShops X-Cart) to ensure accurate brand data
- Audit and optimize top organic landing pages (6 pages with 7M+ impressions but low CTR). Improve titles, meta descriptions, schema, and internal linking
- Improve rankings for high-volume category keywords (e.g., door threshold, door seal, door weather stripping) targeting page 1, top 5 positions
Ongoing Work:
- Weekly SEO performance reporting (rankings, traffic, conversions)
- Continuous on-page optimization across category and product pages
- Develop content strategy for buyer-intent and informational queries
- Execute link-building campaigns with industry publications, contractor associations, and hardware blogs
- Enhance technical SEO (Core Web Vitals, schema markup, site speed, mobile UX)
- Monitor Google Search Console and GA4, proactively addressing issues
- Collaborate with web developers (FinestShops) and copywriters/blog team for technical and content improvements
Qualifications
Required Skills & Experience:
- 5+ years of SEO experience for ecommerce brands
- Strong expertise in Google Merchant Center & Google Shopping (critical — will be tested)
- Proven track record in recovering Google Shopping visibility drops
- Hands-on experience with Google Search Console (manual actions, indexing, performance)
- Fluency in Google Analytics 4, including custom reporting
- Technical SEO expertise (schema markup, site speed, mobile UX, internal linking)
- On-page SEO mastery (title tags, meta descriptions, keyword research, content optimization)
- Familiarity with ecommerce platforms (X-Cart, Shopify, etc.)
- Strong written English skills for US-based audience
- Self-directed, organized, proactive problem-solver
