SEO & Google Ads Specialist

rippedboxstation

Fresher

Not Disclosed

Philippines, Manila

Posted 32 minutes ago
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Job Description

Position: SEO & Google Ads Specialist

Number of hours: TBA

Schedule: EST Timezone

Key Responsibilities

Manage and optimize the company's website content and existing SEO initiatives to improve search engine visibility and organic traffic.
Conduct keyword research to identify relevant search terms and opportunities aligned with the company's target audience and business objectives.
Perform on-page SEO optimization, including page titles, meta descriptions, headings, content structure, internal linking, and keyword placement.
Review website performance and identify opportunities to improve SEO rankings, organic traffic, and search visibility.
Monitor keyword rankings, organic traffic, search visibility, and other relevant SEO performance metrics.
Identify technical and content-related SEO issues and coordinate necessary improvements with the appropriate team.
Develop and implement recommendations to improve organic search performance, website visibility, and lead generation.
Manage, monitor, and optimize existing Google Ads campaigns to improve performance and generate qualified leads.
Review and optimize campaign structure, keywords, search terms, ad copy, targeting, bidding strategies, and budgets.
Monitor key campaign performance metrics, including impressions, clicks, click-through rates (CTR), cost per click (CPC), cost per lead (CPL), and conversions.
Identify underperforming campaigns and implement data-driven optimization strategies to improve campaign results.
Conduct keyword research and negative keyword management to improve campaign relevance and advertising efficiency.
Test and refine ad copy, audience targeting, and campaign settings to improve lead quality and conversion rates.
Monitor advertising spend and ensure campaigns remain aligned with business goals and budget requirements.
Align SEO and Google Ads strategies with the company's overall lead generation and business development objectives.
Identify opportunities to increase website inquiries, qualified leads, and conversions through organic and paid search.
Analyze website and campaign performance to identify areas for improvement and implement strategies that increase marketing effectiveness.
Prepare regular SEO and Google Ads performance reports, including campaign results, lead generation metrics, and actionable recommendations.
Coordinate with the internal team to ensure marketing activities support business development priorities and overall company growth.

Qualifications

Proven experience in SEO and Google Ads management.
Hands-on experience managing and optimizing existing Google Ads campaigns.
Strong understanding of SEO strategies, keyword research, on-page optimization, and organic search performance.
Experience improving paid search campaign performance, lead generation, and conversion rates.
Familiarity with Google Analytics, Google Search Console, and Google Ads reporting tools.
Experience identifying underperforming campaigns and implementing optimization strategies.
Strong analytical and problem-solving skills, with the ability to translate performance data into actionable recommendations.
Excellent written and verbal English communication skills.
Strong organizational skills and ability to independently manage SEO and paid advertising activities.
Experience generating leads for B2B or service-based businesses is an advantage.
Web development experience is NOT required. The role focuses on SEO, Google Ads management, campaign optimization, and lead generation performance.
Reliable internet connection and a suitable remote working setup.