Job Overview
Our client is looking for an SEO Content Writer & Marketing Specialist to serve as the bridge between technical product information and compelling web content that drives organic traffic and conversions. Working closely with an external agency on a new website build, you will gather information from internal stakeholders, craft SEO-optimized content that speaks to the construction industry, and support the sales team with marketing collateral including spec sheets and product materials. This is a newly created role with direct impact on a high-priority project launching in the next 3-4 months.
Client Overview
Our client is a small, specialized team of around 20 professionals operating across Australia and New Zealand in the civil construction equipment market. They sell and hire equipment to the construction industry and are currently launching a major website development project while scaling their marketing capabilities to support sales teams across the region.
Schedule
- Monday - Friday, 10:00 AM - 2:00 PM AEST (20 hours per week)
Responsibilities
- SEO & Web Copywriting: Write and optimize website content that translates technical construction equipment information into clear, SEO-focused copy. Conduct keyword research and implement SEO best practices to improve organic search visibility.
- Agency & Project Collaboration: Collaborate with an external website development agency to ensure content aligns with project timelines and requirements. Support the website project rollout with content writing as the primary focus over the next 14 weeks.
- Sales & Marketing Collateral: Create marketing materials for the sales team, including product spec sheets and promotional content. Design basic graphics and visual content using Canva to support marketing initiatives.
- Social Media & Stakeholder Communication: Manage and create social media posts that align with brand messaging. Communicate proactively with internal stakeholders to gather product information and technical details.
Requirements
- SEO & Writing Expertise: Proven experience in content writing with strong SEO knowledge and keyword optimization.
- Technical Writing Ability: Ability to translate technical or complex information into clear, accessible content, with experience writing for B2B audiences (ideally in industrial, equipment, or construction-related sectors).
- Communication & Autonomy: Strong communication skills, ability to work proactively with minimal supervision.
Qualifications
- Experience with WordPress or other content management systems.
- Graphic design skills and familiarity with Canva or Adobe Creative Suite.
- Experience collaborating with web development agencies or external vendors.
- Social media management experience for B2B brands.
Why Join This Team
- Work directly on a high-impact website project launching in the next few months.
- Join a small, tight-knit team where your contributions are immediately visible.
- Long-term role with opportunity to grow as marketing needs expand.
- Work remotely as an integrated member of the team, not an external contractor.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
Note
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
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